Senior Associate, Retention Marketing

Moda Operandi • Brooklyn, NY

2d • Remote

About The Position

Moda Operandi is seeking a Senior Associate, Retention Marketing to support the execution of marketing campaigns across email, SMS, and iOS app push. This hands-on role combines CRM execution, analytics, troubleshooting, A/B testing, and optimization. The Senior Associate will execute campaigns, build and optimize customer life cycle programs, oversee day-to-day CRM platform operations, and identify opportunities to make customer communications more relevant and effective. The role works closely with Integrated Marketing, Editorial, Creative, Tech, and other cross-functional partners to plan and execute campaigns, build automated journeys, and improve customer experience and retention. The position is remote and requires availability to work East Coast hours.

Requirements

• 3–5 years of relevant marketing experience, with a strong focus on retention, CRM, life cycle, or email marketing.
• Hands-on experience with enterprise CRM/ESP platforms.
• Experience building automated life cycle programs, triggered campaigns, segmentation, and personalization.
• Strong understanding of CRM and customer life cycle principles, including audience strategy, personalization, testing, deliverability, and customer engagement.
• Strong analytical skills and experience using Excel, Google Analytics, BI tools, or similar platforms to analyze performance and identify insights.
• Familiarity with digital communication and privacy regulations, including CAN-SPAM, GDPR, CCPA, and TCPA.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Curiosity about technology and evolving CRM platforms, AI, automation, and emerging capabilities.
• Ability to take ownership of responsibilities, follow issues through to resolution, and work collaboratively across teams.
• Ability to work East Coast hours.

Nice To Haves

• Experience in e-commerce, luxury retail, fashion, or a similarly customer-focused environment.
• Klaviyo experience.
• Shopify experience.
• Basic HTML/CSS knowledge for email troubleshooting and quality assurance.

Responsibilities

• Execute email, SMS, and iOS app push campaigns, including setup, quality assurance, deployment, calendar management, and troubleshooting.
• Build complex triggered campaigns and life cycle programs, including personalization and segmentation logic.
• Monitor program performance and resolve issues across campaigns, flows, and platform operations.
• Maintain and optimize life cycle programs, including welcome series, abandoned cart, post-purchase, NPS, and other customer journeys.
• Execute tests across content, creative, audiences, send times, and channel mix.
• Partner with cross-functional teams to ensure campaigns and programs are delivered accurately and on time.
• Stay current on emerging CRM technology, AI, automation, and platform capabilities, and identify practical opportunities to improve the program.

Benefits

• Medical, dental, and vision insurance benefits.
• 401(k) with company match.
• Company-paid life insurance benefit.
• Voluntary supplemental insurance benefits, including STD, LTD, accident, and critical illness.
• Unlimited paid time off for exempt and full-time employees.
• Tuition reimbursement.
• Discretionary bonus and equity eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed