Senior Associate Product Manager

Atlantic Union Bank

About The Position

The Senior Associate Product Manager will serve as a strategic leader responsible for shaping and executing the vision for digital deposit account opening and onboarding experiences. This role will partner closely with the digital, marketing, technology and operations teams to deliver seamless, customer-centric solutions that drive growth, efficiency, and compliance.

Requirements

Bachelor’s degree required
5+ years of experience in digital banking, product management, or Fintech.
Proven track record in product management, digital originations or onboarding platforms.
Strong analytical, strategic thinking, and vendor negotiation skills.
Excellent communication and stakeholder management abilities.
Strategic mindset with ability to translate vision into actionable items.
Customer-first approach with deep understanding of digital user experience.
Data-driven decision-making and KPI management.
Ability to thrive in a fast-paced, collaborative environment.

Responsibilities

Define and own the digital deposit origination strategy aligned with organizational goals.
Identify market trends, customer needs, and competitive insights to inform digital origination roadmap.
Lead vendor selection and management for digital deposit origination platforms and related services.
Ensure vendor performance meets business objectives.
Design and continuously improve the end-to-end digital deposit account opening experience.
Collaborate with the digital technology team to optimize UX/UI to ensure intuitive, frictionless journeys.
Partner with technology to integrate digital origination platforms with other core systems, including online banking, CRM and other customer-facing or operational platforms to ensure seamless data exchange and deliver a unified, consistent customer and teammate experience.
Establish and track KPIs such as conversion rates, time-to-open, abandonment rates, and customer satisfaction.
Use data-driven insights to optimize processes and enhance outcomes.
Work with technology teams to implement solutions, manage integrations, and ensure scalability.
Partner with legal, compliance and risk teams to maintain regulatory adherence.