Senior Associate, New Verticals Integrated Marketing - NV Habituation

DoorDash USA•Los Angeles, NY

1d•$83,000 - $122,000

About The Position

As a Sr. Associate, Consumer Integrated Marketing – New Verticals Habituation, you will play a key role in helping turn DoorDash customers into power users. You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth. This is a highly cross-functional role that sits at the intersection of brand, growth, social, analytics, and operations. You’ll partner closely with teams across Marketing, Product, Analytics, and Strategy & Operations to bring campaigns to life across paid, owned, earned, and in-app channels. This is an ideal role for someone who is adaptable, curious, and excited to work across different types of integrated and partner-driven initiatives.

Requirements

4-7 years of professional experience in marketing, with a focus on retention and product marketing in a B2C environment
Bachelor’s degree required; MBA a plus
Experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
A strategic, data-informed mindset - you can identify trends, interpret performance, and keep the consumer at the center of decision-making
A test-and-learn mindset, with comfort designing experiments, analyzing results, and translating insights into action
Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams
A collaborative and creative approach to problem-solving, paired with an ability to execute with speed and rigor
An ownership mentality and bias for action; you’re dependable, proactive, and comfortable operating in a fast-paced environment

Nice To Haves

SQL experience is a plus, but not required

Responsibilities

Assess habituation marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization
Help shape and execute overarching retention strategies, grounded in audience-first thinking, clear goals, category priorities, and compelling consumer value propositions
Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
Work cross-functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans
Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve habituation effectiveness
Track and report on primary growth metrics, sharing progress, insights, and learnings with stakeholders and senior leaders
Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned
Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team

Benefits

a 401(k) plan with employer matching
16 weeks of paid parental leave
wellness benefits
commuter benefits match
paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
medical, dental, and vision benefits
11 paid holidays
disability and basic life insurance
family-forming assistance
a mental health program