Senior Associate, Marketing Effectiveness

dentsu•Time, IL

4d•$68,000 - $80,000•Remote

About The Position

The Senior Associate, Media Effectiveness will support our analytics and data operations by ensuring data quality, enabling seamless reporting, and providing day-to-day analytical support. This role will focus on data engineering and pipeline management and media analytics and reporting. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple platforms and datasets.

Requirements

Bachelor's degree in Statistics, Economics, Data Science or related quantitative field.
1+ years of experience in analytics, data operations, or media reporting.
Hands-on exposure to SQL.
Knowledge of digital media platforms (e.g., CM360, TTD, DSP/partner data).
Strong data QA skills, with the ability to identify discrepancies across sources.
Excellent attention to detail, time management, and problem-solving abilities.
Familiarity with Tableau; ability to make minor modifications a plus.
Strong communication skills; client-facing exposure is a plus.

Nice To Haves

ability to make minor modifications a plus.

Responsibilities

Gather and prepare data for recurring attribution solution on a weekly basis and quarterly MMM inputs, coordinating with media and strategy teams.
Weekly, monthly and quarterly insights reporting on a channel and tactic level.
Populate and QA weekly reports, ensuring accuracy and consistency across deliverables.
Provide data compilation and visualization for client deliverables.
QA and maintain taxonomy standards across media channels to ensure consistency and accuracy of reporting
Maintain high standards of data accuracy and integrity across all deliverables.
Collaborate with onshore analytics and media teams to ensure timely and accurate delivery of reporting and insights.
Proactively flag data anomalies, pipeline issues, or reporting gaps.
Support process documentation and contribute to workflow improvements.