Data Scientist, Marketing Effectiveness & Testing

Hasbro•Renton, WA

15h•Hybrid

About The Position

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Data Scientist, Marketing Effectiveness & Testing Onsite in Renton, WA (Hybrid) Are you a skilled data scientist seeking to contribute at a world-class company? Join Hasbro’s Marketing Efficiency & Testing team in Renton, WA. Become part of a dynamic group dedicated to evaluating our marketing investments and customer initiatives. This role presents an outstanding chance to engage in high-impact projects across beloved Hasbro brands, including Magic: The Gathering, Dungeons & Dragons, Monopoly, and emerging digital games. The position offers considerable ownership and autonomy for individuals who thrive in collaborative and innovative environments.

Requirements

Proficiency with Python (Pandas, NumPy, scikit-learn, visualization libraries), SQL, and git
Statistical modeling and experimental design methods
Experience working with large and complex datasets
Proven ability to apply analytics, experimentation, and predictive modeling to solve business problems
Experience crafting, analyzing, or interpreting experiments such as A/B tests, holdouts, geo-experiments, and other causal measurement frameworks
Experience developing customer analytics such as segmentation, retention, acquisition, and lifetime value analyses
Ability to work with marketing, customer, sales, and digital product data
Strong communication skills to convey technical findings to non-technical audiences and business collaborators
Familiarity with cloud-based analytics environments and modern data platforms
Bachelor's degree in a quantitative field.

Nice To Haves

Experience measuring marketing efficiency across digital and traditional media channels
Experience with web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
Familiarity with major advertising and marketing ecosystems including Amazon and Google
Experience forecasting demand, sales, customer behavior, or business performance
Experience with Databricks, Azure, Snowflake, dbt, or related analytics technologies
Experience collaborating with Data Engineers or ML Engineers to operationalize analytical solutions
Master’s degree or equivalent experience in statistics, economics, mathematics, computer science, physics, or another quantitative field

Responsibilities

Develop and analyze marketing experiments and causal inference studies, including geo-holdouts, A/B tests, and synthetic controls
Research and apply statistical, machine learning, and experimental methods to business problems
Build forecasting models and analytical solutions for new and existing products, campaigns, and initiatives
Integrate data from internal systems, third-party vendors, APIs, and external data providers
Partner with Data Engineering teams to improve data availability and define requirements for new analytical capabilities
Communicate findings and recommendations through clear visualizations, presentations, and documentation
Support the development of Hasbro’s marketing data science initiatives