Sr. Marketing Effectiveness Analyst

Bader Rutter • Milwaukee, WI

5d • Hybrid

About The Position

You know how to turn complex data into meaningful insights that improve marketing performance. As a senior marketing effectiveness analyst, you’ll work across clients, channels and internal teams to uncover opportunities, inform strategy and provide recommendations that drive successful outcomes. You’re an analytical thinker who can make complex information easy to understand and apply. You’re also ready to take on a leadership role within the marketing effectiveness team, helping to develop analysts and advance our approach to performance analytics.

Requirements

• Bachelor of Arts or Science, preferably in mathematics, statistics, marketing, computer science, economics or business, and five to seven years of related experience and/or training, or equivalent combination of education and experience
• Experience with Python, R, SQL, Tableau and/or Power BI
• Experience with digital analytics platforms such as Google Analytics or Adobe Analytics
• Strong communication skills with the ability to translate technical findings for a variety of audiences
• Consulting and marketing experience
• Strong collaboration, leadership and problem-solving skills
• Ability to work quickly across multiple priorities

Responsibilities

• Analyze multichannel marketing campaigns across paid media, paid search, social, email and web.
• Uncover insights that inform decision-making and optimization.
• Partner with media, creative, account management and strategy to develop measurement strategies and learning agendas.
• Use relational databases and structured query language (SQL) to answer business questions.
• Develop custom analyses using Python or R.
• Identify analytical opportunities for internal and external clients.
• Support communications mix strategies and digital tagging, tracking and monitoring.
• Play an active leadership role in account strategy.
• Establish expectations for analysts and provide coaching, feedback and performance evaluations.
• Develop thought leadership around performance analytics and emerging methodologies.
• Stay current on marketing technology, analytics tools, industry practices and client business processes.
• Manage analytics needs across multiple clients and channels.

Benefits

• medical, dental and vision insurance with HSA and FSA options
• disability and life/AD&D, accident, critical illness and hospital indemnity insurance
• pet insurance
• identity theft protection
• unlimited virtual telemedicine and mental health counseling
• 401(k) including company matching
• flexible paid time off
• paid holidays
• paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior