Senior Associate, Integrated Marketing – Product Marketing

DoorDash USA•Los Angeles, CA

1d•$83,000 - $122,000

About The Position

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of product marketing, integrated marketing, and growth to drive awareness and adoption of DoorDash’s affordability initiatives. The Integrated Marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. As a Sr. Associate, Integrated Marketing - Product Marketing, you will own end-to-end product marketing and integrated campaign execution for some of DoorDash's highest-priority consumer initiatives. You'll develop go-to-market strategies, shape messaging and positioning, and drive full-funnel execution across in-app, CRM, paid social, and off-platform channels. Reporting into the Manager, Integrated Marketing, this role is equal parts strategist and executor. This is a role for someone who thrives wearing many hats - you're equally comfortable developing a GTM strategy, diving into consumer research to sharpen your messaging, and rolling up your sleeves to drive campaign execution end-to-end. You have a creative eye, strong analytical instincts, and the organizational horsepower to manage multiple workstreams at once. You'll partner closely with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists across CRM, paid social, and affiliate to bring campaigns to life.

Requirements

4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
Bachelor’s degree required; MBA a plus
Experience developing go-to-market plans and launching new products, features, or benefits to consumers, with a strong grasp of how to move from strategy to execution
A creative eye and comfort with asset creation - you can evaluate what makes a compelling ad, write strong marketing copy, and produce or direct creative work (experience with Figma or similar tools is a strong plus)
Analytical chops - you can synthesize data, make data-driven decisions, and balance quantitative measurement with an intuition-driven bias to action; SQL is a plus
Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform - and an understanding of how they work together across the funnel
Strong cross-functional collaboration skills, with experience working across marketing, product, operations, legal, and channel teams to bring campaigns to life
Exceptional project management and organizational skills - you can juggle multiple workstreams, hold deadlines, and keep stakeholders aligned without dropping the ball
An ownership mentality and bias for action - you’re proactive, reliable, and energized by working on problems that have real impact on customers’ lives
Comfort with ambiguity and the ability to operate with speed and rigor in a fast-moving environment

Nice To Haves

MBA a plus
experience with Figma or similar tools is a strong plus
SQL is a plus

Responsibilities

Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, paid social, and off-platform channels
Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign-off across all assets and campaigns
Work cross-functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative
Track and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in-flight campaigns