Senior Associate, Email Channel Manager

New York Life•Tampa, FL

1d•Hybrid

About The Position

The Senior Associate, Email Channel Manager owns the strategy, performance, and evolution of the outbound email channel for New York Life’s Direct-to-Consumer business. This role defines the email roadmap across the customer lifecycle, drives innovation, and delivers measurable impact on engagement and business growth.

Requirements

5+ years of email marketing experience, with demonstrated ownership of channel strategy and performance across the customer lifecycle
Proven ability to influence cross-functional stakeholders and align teams around shared goals, operating as a credible subject matter expert
Partnered effectively with external vendors to deliver both executional excellence and strategic value
Strong analytical and strategic thinking skills, with the ability to translate data into clear, actionable recommendations that drive business outcomes
High attention to detail with a proactive approach to identifying and resolving issues in data and technical workflows
Ability to manage competing priorities while contributing to broader digital prioritization (Agile experience a plus)
Bachelor’s degree in a related field

Nice To Haves

Experience in a highly regulated industry
Familiarity with AI and data science tools

Responsibilities

Own and evolve the email channel strategy across the customer journey, leading the development of targeted, data-driven programs
Establish testing strategies, measurement frameworks, and KPIs to inform channel direction and optimize performance
Translate performance data into strategic insights, influencing cross-functional stakeholders and business decisions
Establish and enhance QA/QC frameworks and governance to ensure accuracy, compliance, and scalable execution
Solve complex, ambiguous challenges related to segmentation, personalization, and channel performance