Senior Associate, Earned Media, Healthcare

DXA Circa • Los Angeles, CA

3d

About The Position

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice. As a Senior Associate, you will be supporting earned media strategy and driving execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work, creativity and a foundation of media relations skills. This opportunity is a fit for someone who places an emphasis on relationship-management, is a strong writer, loves the thrill of a pitch, can juggle supporting multiple clients and teams, keeps a pulse on the media landscape and can bring creativity as well as existing and new media relationships to teams.

Requirements

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Media relations skills (media monitoring, media list development, pitch development, outreach
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and organization
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Responsibilities

• Serve as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generate story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attend client events and manages on-site media and influencers at local and national events
• Maintain a keen interest in current news and industry trends; proactively flag notable media opportunities via media coverage for newsjacking/opportunistic media and share insights with teams and clients to inform plans, strategies and activations
• Anticipate and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assist with client communication and manage detailed tasks with the account and earned media teams
• Develop and manage project timelines and weekly action plans to ensure all media internal and client deliverables are met with quality and efficiency

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed