Senior Associate Director, PR

Karsh Hagan + Madden

1d • Remote

About The Position

KH + Madden is an independent marketing agency formed through the strategic partnership of Karsh Hagan and Madden Media. By blending bold creative storytelling with high-performing media, PR, GEO, and data-driven strategy, the agency helps ambitious brands close the gap between how they are seen and how they how they are felt-building genuine connections through moments that move people, brands, and places forward. planners, creating campaigns that don't just reach people-they inspire action.

You are a confident representative of KH + Madden in the destination marketing industry-equally comfortable leading a pitch for a multi-million dollar contract as you are pitching a story to a national travel editor. You're an agile thinker who empowers your team to deliver their best work and thrive in a dynamic environment where you own both strategy and results. You're also excited to travel approximately 30% of the time.

The Senior Associate Director, PR is a pivotal leadership role responsible for the strategic health and growth of our regional accounts. Reporting directly to the President of Allied Services, you will act as a bridge between high-level agency strategy and regional execution. This is a "player-coach" role designed for a professional who can lead a team to media success while simultaneously driving the business forward through RFP leadership, client retention, and new business development.

Requirements

• Confident representative of KH + Madden in the destination marketing industry
• Equally comfortable leading a pitch for a multi-million dollar contract as you are pitching a story to a national travel editor
• Agile thinker who empowers your team to deliver their best work and thrive in a dynamic environment where you own both strategy and results
• Excited to travel approximately 30% of the time
• Experience in leading PR strategy for New Business pitches and RFPs
• Experience in identifying opportunities for account expansion and new partnerships
• Experience serving as a senior lead for client relationships
• Experience in architecting PR strategies
• Experience in building and nurturing relationships with top-tier journalists and influencers
• Experience in overseeing crisis communications
• Experience in mentoring and inspiring a PR team
• Experience working closely with Creative, Media, and Strategy teams
• Experience in measuring and reporting on PR success using data
• Experience in ideating media missions and stunts
• Awareness of industry trends and cultural moments

Nice To Haves

• Experience in destination marketing

Responsibilities

• Lead the PR strategy for New Business pitches and RFPs, crafting compelling narratives that showcase KH + Madden's unique value proposition.
• Identify opportunities for account expansion and new partnerships within your assigned region.
• Serve as the senior lead for client relationships, ensuring long-term satisfaction and "moving the needle" on their specific KPIs.
• Architect magnetic PR strategies that turn travel stories into headlines, stirring up curiosity across media channels.
• Build and nurture relationships with top-tier journalists and influencers; you are the go-to contact for the region's most critical media moments.
• Oversee crisis efforts with grace, acting as the calm voice who flips challenges into trust-building moments.
• Mentor and inspire the PR team, setting a high bar for creativity, accountability, and professional excellence.
• Work closely with Creative, Media, and Strategy teams to ensure regional campaigns are integrated and unified.
• Measure and report on PR success using data that matters, helping KH + Madden demonstrate true ROI to our partners.
• Ideate media missions and stunts that turn destinations into "must-cover" stories.
• Keep a finger on the pulse of industry trends and cultural moments to ensure KH + Madden's PR machine stays ahead of the curve.

Benefits

• A direct line to agency leadership and the ability to shape regional PR strategy.
• A supportive culture that values intelligence, authenticity, and a willingness to learn.
• Training and challenges designed to expand your leadership and business development skillset.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed