Sr. AD, Oncology Regional Marketing

Boehringer Ingelheim•Ninilchik, AK

2d•$170,000 - $269,000

About The Position

The Senior Associate Director of Oncology Regional Marketing leads and coordinates the development, implementation, and monitoring of regional and national brand plans, strategies, and tactics for a US specialty brand or indication. The role supports regional business objectives while complementing national strategies and serves as a field resource through engagement with external stakeholders. The incumbent is expected to be an expert on the brand or indication and to provide leadership, mentoring, and guidance to others. The role works across internal teams and external partners to develop and implement marketing programs, interpret market and product performance, share regional insights, and support patient access, education, adherence, and fulfillment. It also contributes to forecasts and budgets, manages marketing-program risk through the HPRC review process, and works toward brand performance and financial targets. The position requires compliance with applicable laws, regulations, and company policies, along with high ethical and professional standards. Travel is required 50% of the time, including overnight travel.

Requirements

At least 8 years of experience in the US pharmaceutical industry, including 5 years of US pharmaceutical marketing experience or other relevant experience.
Demonstrated leadership skills.
Demonstrated project-management skills.
Demonstrated ability to manage budgets and resources.
Demonstrated ability to achieve results in a highly matrixed organization.
History of successful performance.
Proficiency in MS Office, Outlook, and database applications.
Ability to travel 50% of the time, including overnight travel.
Displays AAI behaviors: Agility, Accountability, and Intrapreneurship.
Bachelor’s degree required.
Strong communication skills.
Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead the development and execution of national and regional strategies and initiatives.

Nice To Haves

Specialty Marketing or therapeutic-area experience is strongly preferred.
Prior field-based experience is preferred.
Experience working directly with digital partners to develop and execute initiatives is strongly preferred, such as Google, third-party media providers, and social-media community platforms.
Experience guiding and integrating digital analytics and driving metrics-based optimization is strongly preferred.
MBA preferred.

Responsibilities

Support the annual regional and national business planning process as needed.
Contribute regional input and implement and manage regional programs and tactics that support national brand strategies and business objectives.
Work with external experts and customers to validate and optimize brand strategies and tactics.
Work with A&I to monitor, analyze, and interpret market, competitive, and product-performance trends.
Communicate regional insights and tactic recommendations to team members and lead collaborative implementation when appropriate.
Use advanced analytics and informational resources, as applicable, to monitor current sources of business, identify new sources, simulate market dynamics in forecasting, and diagnose and monitor local market trends and opportunities.
Collaborate with and provide input to market research, including study design and interpretation of findings, to refine product marketing direction.
Promote cross-functional communication and alignment of strategic direction across internal and external partners.
Share expertise and organizational learnings to advance business objectives.
Engage with clinical stakeholders, patient organizations, and advisors to improve customer understanding and develop materials and programs that enhance patient compliance, adherence, and fulfillment.
Coordinate with internal stakeholders and all levels of the Sales Force to ensure communication, alignment, prioritization, and implementation of tactics.
Work with patient access services on patient-access strategies and tactics, including HUB services, Specialty Pharmacy Network, and Specialty Distribution programs such as co-pay, sampling, and bridge services.
Implement competitive and appropriate patient support services, including product education and device training where appropriate.
Assist in developing and implementing patient and caregiver support programs that enhance compliance, adherence, and fulfillment of the company’s specialty portfolio.
Assist in developing, managing, and monitoring product forecasts using associated models and brand expense-budgeting tools.
Manage marketing-program and material risk through the HPRC review process.
Meet brand performance and financial targets, including net sales, discounts, market share, and expenses.
Conduct company business in accordance with applicable regulations and company policies; report observed violations to management immediately.
Maintain high ethical and professional standards in business contacts.
Engage with external experts and stakeholders to understand market opportunities and challenges, product perceptions, and customer and patient needs.
Work within the US legal, regulatory, and competitive environment.
Manage interdepartmental and cross-company co-promote interfaces, if appropriate.
Begin developing strategies and apply creative and innovative approaches to work that is primarily operational and tactical in nature.