Senior Digital Marketing Analytics Professional

Humana

2d•$86,300 - $118,700•Remote

About The Position

CenterWell is seeking a strategic, data-driven digital marketing professional to develop and execute strategies across owned channels, including website, email, SMS, SEO, and organic social. The role supports digital lifecycle campaigns, website and content optimization, audience segmentation, performance measurement, attribution, and reporting. The position partners with creative, analytics, brand, portfolio, agencies, vendors, and other cross-functional teams to deliver cohesive digital initiatives and connect seniors and caregivers with personalized care. The ideal candidate is performance-driven and comfortable in an agile, fast-paced environment. The role operates on Eastern Standard Time hours and may require up to 10% travel. Although remote, occasional travel to Humana offices for training or meetings may be required. Home or hybrid employees must have internet service with at least 25 Mbps download and 10 Mbps upload speeds and a dedicated workspace that protects member PHI/HIPAA information.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
At least 4 years of digital marketing experience, focused on owned channels.
Strong understanding of SEO, content strategy, digital attribution, and user experience.
Demonstrated success developing and optimizing digital strategies across email, SEO, website, and social.
Experience working in agile PODs and applying agile principles to campaign development.
Strong analytical, communication, and project management skills.
Results-oriented approach and commitment to data-driven decision-making.
Ability to work in agile environments and collaborate cross-functionally.
Excellent communication and stakeholder engagement abilities.
Ability to work Eastern Standard Time hours.
For home or hybrid work, self-provided internet service must support at least 25 Mbps download and 10 Mbps upload, and the employee must work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information.

Nice To Haves

Master’s degree or MBA.
Experience in healthcare, senior services, or multi-site operations.
Familiarity with omnichannel marketing and audience segmentation.
Knowledge of HIPAA compliance and healthcare marketing regulations.

Responsibilities

Lead and support digital marketing initiatives and attribution across owned channels, including website, email, SMS, and organic social.
Support acquisition website authoring needs across properties and the testing agenda.
Support digital owned-channel performance tracking and provide key inputs for business listings.
Develop and support audience-first campaigns that drive engagement, conversion, and retention.
Ensure digital efforts align with brand, business, and growth objectives.
Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking.
Support organic social media planning and execution to foster community engagement.
Ensure digital content reflects the brand voice and values and meets compliance standards.
Partner with internal creative, analytics, portfolio, and brand teams for cohesive execution.
Liaise with external agencies and vendors to support digital initiatives.
Coordinate cross-functional efforts to ensure timely, high-quality delivery.
Monitor KPIs across owned channels and compile performance reports.
Use consumer insights and performance data to inform strategy and ongoing optimization.
Report campaign results and business impact to key stakeholders.