Intern, Digital Marketing & Data Analytics

American Bar Association•US DC Main Office, DC

5d•Hybrid

About The Position

The American Bankers Association is hiring a paid Digital Marketing & Data Analytics Intern for its summer internship program. The internship runs June 7, 2027, through August 13, 2027, and is full-time at 37.5 hours per week. It is based in Washington, DC, with an expectation to work onsite at least two days per week. The role offers students the opportunity to contribute substantial work, connect with ABA leadership, build a professional network, and support the association’s work across the banking industry. The intern will monitor web analytics and reporting tools, analyze and optimize marketing performance, and communicate paid search strategy and campaign results to internal teams. The role supports the use of Google Ads, Microsoft Ads, and other digital advertising in marketing journeys; applies data to improve paid advertising; and tracks customer-journey events and conversions using Google Analytics 4 standards. The intern will also monitor search marketing trends, test advertising approaches and messaging, and help promote self-service access to web usage metrics. The graduate-student pay rate is $30 per hour. Applicants must be enrolled in an accredited graduate program and have an expected graduation date of December 2027 or later. Preferred fields of study are Marketing, Integrated Marketing, Advertising, and Communications.

Requirements

Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.
Experience with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data and conversion tracking and reporting.
Strong reasoning and analytical skills.
Data-driven approach and a propensity to look for ways to improve performance.
Experience with Search Console, SEMRush, or other SEO and AEO/GEO monitoring tools and keyword research.
Experience using Microsoft Office Suite, particularly strong knowledge of Excel.
Ability to analyze data using charts and graphs in Excel.

Nice To Haves

Google Analytics and Google Ads certifications are preferred.
Preferred fields of study: Marketing, Integrated Marketing, Advertising, or Communications.

Responsibilities

Monitor web analytics dashboards and key reporting tools.
Recommend ways to optimize key performance indicators (KPIs).
Communicate paid search strategy and recommendations, and report paid campaign performance to internal team members.
Use data to measure and optimize paid advertising support and generate insights.
Support strategies for incorporating Google Ads, Microsoft Ads, and digital advertising into marketing journeys.
Monitor and analyze emerging search engine marketing (SEM) industry trends and news.
Test new advertising approaches and messaging to increase impressions, click-throughs, and conversions.
Apply Google Analytics 4 standards to track user events and conversions through customer journeys.
Encourage adoption of self-service web usage metrics to drive insights.