Senior Associate, Digital Activation Paid Social
About The Position
This role is for a Senior Associate, Paid Social within the Digital Activation team. The position focuses on social marketing, requiring a proactive, optimistic, and collaborative individual. The role involves day-to-day campaign management, data analysis, and contributing to strategic planning. The company values its culture and seeks individuals who bring energy and a positive attitude. This position offers opportunities for growth and collaboration with leading brands and industry experts, with access to training from platforms like Facebook, Twitter, and TikTok. There is also flexibility to explore other marketing disciplines within the company.
Requirements
- Bachelor’s degree in marketing, advertising or communications, or relevant post-secondary education, training, or equivalent experience
- 1+ years of work experience managing accounts focused on delivering and optimizing social marketing and/or other interactive campaigns
- Be a proactive self-starter
- Be a team player and committed to training
- Possess a desire to work for a fast-paced, results-based company
- Have strong program management and organizational skills being able to manage multiple projects at once
- Be confident in analyzing and acting on marketing data
Nice To Haves
- Does the thought of social engines, targeted interests, and ad copy & image testing make you jump out of your chair with excitement?
- Do you eat, drink, and breathe bid optimizations?
- Solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great!
- Tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.
Responsibilities
- Conduct testing
- Plan budgets and flighting
- Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals across all relevant objectives
- Conduct report analyses
- Develop projections/proposals and understand the tools used to build them
- Understand, implement, and troubleshoot the tracking process
- Proactively bring new ideas for the account to improve performance
- Identify and implement advanced optimization tactics
- Leverage advanced Excel and campaign management tool skills
- Operate fairly autonomously to meet client goals and expectations
- Develop and implement basic tactical strategies
- Define goals, define timelines, and manage to them
- Problem-solve, and plan for contingencies across brand awareness, consideration and conversion campaigns
- Train, mentor and help onboard more junior team members
- Challenge existing processes
- Help bring new ideas to quarterly planning sessions
- Be a self-driven learner and solutions-oriented team member
- Effectively convey insights to the client
- Tie what’s happening in the accounts to the client’s business
- Build relationships with clients and partners such as engines or networks
- Adjust communication style based on the audience
- Prepare basic and assist with client-facing deliverables, including presentations and quarterly reviews
- Understand how to effectively organize ideas and concepts through tools such as PowerPoint
Benefits
- Customized training from Facebook, Twitter and TikTok
- Regular updates on industry research and best practices
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
