Senior Associate, Cross-Channel Planning
About The Position
Beauty Co-Lab (BCL) is a bespoke Omnicom Media unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world. For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Requirements
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends and innovations in media
- Comfort with data, analytics and measurement
Responsibilities
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
