Senior Associate, Planning

Adelphi Group•New York, NY

4d•$66,500 - $70,000•Hybrid

About The Position

This role is for a Senior Associate, Planning within the Media Planning and Buying function at PHD agency. The position requires a passion for pop culture and consumer behavior, strong problem-solving skills, a hunger for data to inform strategy, and the ability to delegate effectively. Building strong relationships internally and with clients is also a key aspect of this role. The candidate will be responsible for managing individual deliverables, contributing to media program development, and responding to client needs across various channels and platforms. This role also involves educating and managing an Assistant, and understanding key research sources and media innovations. The position is based in an office environment with a minimum of three days per week in the office, with a company objective to increase this over time.

Requirements

Graduate of a four-year college or university
1-2 years of media planning experience
Experience successfully managing individual deliverables
Previous involvement in developing and managing media programs
Responding to the flow of client media-related needs
Comfort planning across channels and platforms
Readiness to learn the client service aspect of media planning
Command of media fundamentals and ability to educate an Assistant
Ready to take on management responsibilities
Understanding of key research sources
Some knowledge of current trends and innovations in media
Comfort with data, analytics and measurement

Responsibilities

Approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
Supports management to navigate challenges and/or asks for help from above when needed.
Continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
As a manager of our Assistant level, this role is where delegation skills begin and are key.
Practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.