Senior Associate, Consumer Promotions Strategy

DoorDash Canada•Vancouver, BC

6d•CA$87,000 - CA$108,500

About The Position

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. The Consumer Promotions Strategy team utilizes insights from data and hypothesis on consumer behavior to conceptualize, launch and optimize highly visible promotional campaigns that acquire, activate and retain consumers on the DoorDash platform across in-app and CRM channels. We own performance metrics related to incremental volume and efficiency from promotions and manage the overall promotional budget for Canada. We are looking for a Senior Associate to guide our consumer promotional campaigns and engage our consumers. A/B testing. We You will execute highly visible consumer campaigns across in-app and CRM channels to drive business growth and work to optimize them through experimentation and analyze a variety of complex data to obtain insights on consumer behavior and design targeted promotions that move our key success metrics. You will report to a Manager, Promotion Strategy on the Promotions Strategy team.

Requirements

A Bachelor's degree or equivalent working experience
3-4 years of experience in pricing and promotions, growth marketing, marketing analytics, management consulting or business analytics
Strong analytical skills with intermediate to advanced SQL skills; you can write queries from scratch to pull your own data and glean valuable insights
Experience digging into large data sets to translate data into valuable business insights to make recommendations
Experience with dashboarding tools (Mode, Sigma or Tableau)
You can see the big picture of “why” and execute at the lowest level of detail to fully achieve the objectives to hit business key metrics
You possess a strong bias for action and can balance accuracy with speed

Responsibilities

Solve one of the company's hardest challenges: balancing growth with profitability
Work with complex data sets to uncover valuable insights, and then use those insights to positively influence order rates of consumers
Develop and launch promotional campaigns, including determining the optimal targeting, offer constructs, and in-app surfaces to drive activation, order frequency and retention.
Run experiments and A/B tests to understand incrementality and optimize the consumer lifecycle
Perform analysis to balance in-campaign incrementality with efficiency, long-term retention and payback
Report on weekly campaign performance, perform deep dives as needed, and work on campaign readouts
Work on cross-functional programs with Strategy & Operations (S&O), CRM, Analytics, Product and Brand Marketing
Roll up your sleeves to solve weekly trends to improve conversion or volume by recommending tactics rooted in data along with surfacing their trade-offs