Senior Associate, Commerce & Retail Media

dentsu•New York, NY

3d•Hybrid

About The Position

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for a large buy-side Retail Media client. We are looking for a detail-oriented, retail media–savvy professional to join our team supporting a large CPG client with a primary focus on Walmart, Instacart, Target, Kroger and Amazon retail media networks. As a Senior Associate, you will demonstrate the ability to strategize, plan, optimize and report client marketing campaigns across Kroger, Albertsons, and other retail media networks. You will be primarily Digital/Display focused. You will be responsible for media planning, working directly with clients and vendors, reporting, and ensuring the success of multi-channel campaign initiatives. Your responsibilities will include delivering reports, insights, and strategic projects, all while supporting the team in execution and staying within budget.

Requirements

1+ years of experience in digital media planning/buying, with direct experience in retail media networks preferred.
Hands-on experience with Walmart Connect, Amazon Advertising, Instacart, Kroger (KPM), and Roundel, strongly preferred.
Background in CPG brands, especially working with large clients.
Strong excel skills, with the ability to identify trends and insights through data analysis.
Well-honed communication skills and working in the rapidly evolving world of Commerce & Retail Media.

Responsibilities

Develop display and digital media plans across Walmart, Instacart, Target, Kroger, and Amazon retail networks, aligning with client objectives and brand priorities.
Translate client goals into effective media strategies that drive awareness, trial, and sales lift.
Partner with retailer media representatives to evaluate new opportunities and pilot programs.
Oversee end-to-end campaign setup, trafficking, and execution within retail media platforms.
Manage creative specifications, timelines, and delivery to ensure campaigns launch on time and accurately.
Serve as day-to-day contact for campaign execution questions and troubleshooting.
Monitor campaign pacing, delivery, and performance, making in-flight optimizations to improve ROI.
Analyze results and provide actionable insights in client-facing reports and presentations.
Identify test-and-learn opportunities to improve efficiency and performance over time.
Partner with internal and external teams (client service, analytics, creative) to align campaign execution with larger brand strategies.
Maintain strong working relationships with retailer media networks and vendor partners.
Communicate performance results and strategic recommendations clearly to clients and senior stakeholders.