Senior Associate, Client Experience

Weber Shandwick•Toronto, ON

23h•Onsite

About The Position

Weber Shandwick is seeking a Senior Associate to join their Integrated Media team in Toronto. This role involves protecting and promoting iconic Canadian brands through innovative and integrated earned, owned, and paid media strategies. The ideal candidate is passionate about PR, enjoys pitching, building media and influencer relationships, and stays current with social media and technology trends. With 2-3 years of experience, this position will contribute to campaigns that drive earned media coverage and activate influencer and social programs, generating measurable results. Weber Shandwick Canada is recognized as IABC Canadian Large Agency of the Year for six consecutive years and boasts a notable client list.

Requirements

Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
Digitally savvy, with a good understanding of the overall media and social media landscape
Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
Familiarity with media and/or influencer databases, journalist-led tools and resources
A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
Strong written, verbal communication, presentation, collaboration and problem-solving skills
A degree in communications or a related discipline

Responsibilities

Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
Monitor issues and help develop strategic messaging for potential client reputational risks
Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
Liaise with clients and support communication efforts, including the preparation of account management materials such as timelines, activity reports, and documentation
Manage internal and external deadlines, and deliver contact reports, and media monitoring summaries
Participation in office-wide initiatives, seminars and meetings to further professional learning and development