Copy of Senior Associate, Client Experience, Brand

Weber Shandwick•Los Angeles, CA

20h

About The Position

Weber Shandwick is seeking a Senior Associate, Client Experience to join our Brand Practice on the West Coast. As a Senior Associate, you will be supporting campaign development and execution for global campaigns, events and partnerships, driving awareness, reach and engagement for a global client. The ideal candidate is deeply immersed in consumer culture including lifestyle, tech, entertainment, fandom and sports, and brings a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape.

Requirements

BA or BS in Journalism, Business, Communications, or a related field.
2-3 years of relevant experience in communications, events or media relations roles.
Experience supporting communications programs, either in an agency or in-house setting.
Experience working with consumer brands including consumer tech companies.
An obsession with culture and an understanding of what drives culture, with a passion for tapping into pop culture to reach broad and diverse audiences.
A strong writer capable of crafting compelling narratives and media materials for various audiences.
Highly organized, self-motivated, and detail-oriented, with strong project coordination skills and the ability to drive projects from start to finish.
Demonstrates solid media relations skills, including experience with media monitoring, building media lists, and pitching.
A critical thinker and confident communicator who is solutions-oriented and connects the dots between different workstreams.

Responsibilities

Liaises with clients and assists in day-to-day communications and account management, including organizing client meetings, developing timelines, activity reports, and other key client documentation.
Supports a variety of strategic initiatives on client accounts, including assisting in the development and execution of integrated campaigns.
Manages and executes key media relations deliverables, including media list creation, pitch development, press releases, reporting, and content creation.
Supports campaign and program development by conducting relevant research and contributing creative ideas to media activations, planning meetings, and team brainstorms.
Continually builds understanding and knowledge of clients' business, competitive landscape, and industry trends to provide thoughtful recommendations.
Partners with diverse, cross-functional teams to ensure strong execution of programs in support of client business objectives.
Monitors, analyzes, and develops client coverage reports, leveraging industry measurement and listening tools to identify opportunities for growth and strategic evolution.
Contributes to the work plan of junior team members and helps guide their work.
Serves as a role model to team members, producing high-quality work and continually updating managers on activity progress.
Proactively contributes to an inclusive team culture and consistently displays behaviors that support integration.