Senior Associate, Brand & Product Marketing, Men's

Rag & Bone•New York, NY

5d•$70,000 - $80,000•Hybrid

About The Position

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream. We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future. rag & bone is seeking a dynamic Senior Associate, Integrated Marketing, Menswear to contribute to the full lifecycle of menswear storytelling across categories. This role supports the development of global product positioning, seasonal campaigns, go-to-market strategies and briefing materials. Reporting to the Senior Manager, Integrated Marketing, Menswear, this highly collaborative role partners with Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural relevance.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
2–3 years of experience in brand marketing, product marketing, or a related field.
Exceptional communication and cross-functional collaboration skills.
Highly detail-oriented, with the ability to manage multiple projects simultaneously.
Self-starter with a strong sense of initiative and a willingness to be hands-on.
Fluency in English; additional language skills are a plus.
Willingness to travel.
Ability to work from the NYC headquarters four days per week, with one remote day weekly.

Responsibilities

Support the development and execution of seasonal product hero and editorial campaigns, including briefs, marketing strategies, go-to-market plans and creative toolkits.
Manage the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to support fully integrated launches.
Support global events and initiatives, including event planning, sample coordination, and vendor management.
Monitor the competitive landscape and share regular market, consumer, and competitor updates with the team.
Support weekly team meetings by setting agendas, capturing notes, and tracking next steps.
Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.