Brand Marketing & Product Manager

SBT Global, Inc.•Costa Mesa, CA

9h•$100,000 - $120,000

About The Position

We are seeking a Brand Marketing & Product Manager to support the growth of our Kbeauty brand in the U.S. market. This role will be responsible for managing brand marketing initiatives while leading the planning and execution of new product launches across digital, retail, and offline channels. The ideal candidate combines strong brand and consumer understanding with hands-on project management skills and can translate market trends and consumer insights into product and marketing opportunities. This position will work cross-functionally with internal teams, retail partners, agencies, and global headquarters to ensure consistent brand positioning and successful product launches.

Requirements

Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a related field.
5+ years of experience in brand marketing and product management (PM/NPD)
Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
Professional fluency in both English and Korean is required (for seamless communication with Korea HQ and local US market execution).
Proven track record of managing end-to-end new product planning (NPD) and launching successful GTM campaigns.
Strong balance of analytical skills (data-driven decision-making) and creative strategic thinking.
Exceptional cross-functional leadership, project management, and communication skills

Responsibilities

Develop and execute mid-to-long-term brand marketing strategies for the skincare portfolio in the US market.
Lead end-to-end execution of integrated multi-channel marketing campaigns (digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion.
Oversee content creation, creative production, and event activations to ensure consistent brand messaging across all B2B and B2C touchpoints.
Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and B2C (end-consumers) channels.
Manage the marketing budget, track performance metrics (KPIs), and optimize campaigns to maximize ROI.
Conduct market research, consumer insights analysis, and competitive mapping to identify growth opportunities and define new product concepts.
Collaborate closely with HQ R&D, production teams, and US regulatory specialists to manage the product development pipeline and ensure compliance.
Formulate Go-To-Market (GTM) strategies for new product launches, including product positioning, pricing structure, channel distribution, and promotion plans.
Monitor product performance, manage the product life cycle (PLC), and analyze portfolio profitability.
Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on product launch timelines, demand forecasting, and inventory allocation.
Select and manage external partners, including PR agencies, creative/design vendors, and digital marketing agencies.