Senior Associate Brand Manager

Nielsen Massey Vanillas I•Waukegan, IL

11d•Remote

About The Position

Nielsen-Massey Vanillas is a growing premium brand with momentum across B2C, Foodservice, retail, ecommerce, and innovation. We are looking for a Senior Associate Brand Manager to support the next stage of growth through strong execution, clear communication, organized planning, and thoughtful performance learning. This role will help turn brand priorities into actionable plans across owned channels, social, influencer, website, email, creative, events, agency partners, and campaign reporting. The ideal candidate has 3+ years of marketing experience and is energized by building thoughtful programs, keeping cross-functional workstreams organized, and using results to improve future plans. We are looking for an ambitious, experienced marketer who is ready to contribute meaningfully, showcase their skill set, and grow their career.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
3+ years of marketing experience required, ideally in CPG, food, beverage, consumer goods, retail, ecommerce, or a related consumer-facing industry.
Strong experience with marketing communications with an emphasis on social and owned channel execution.
Experience supporting or managing influencer marketing, creator partnerships, ambassador programs, PR, and events.
Strong writing and briefing skills with the ability to translate business needs into clear creative direction, content direction, and partner communication.
Hands-on experience with marketing analytics and reporting tools including Google Analytics.
Must be comfortable moving beyond reporting to identify insights, explain why they matter, and recommend what should happen next.
Strong project management skills with the ability to manage multiple priorities, organize details, coordinate with internal and external partners, and keep work moving without heavy day-to-day direction.

Nice To Haves

Experience with SEO, GEO, website analytics, content management systems, ecommerce content optimization, or digital shelf support.
Experience managing paid media creative testing, performance creative libraries, shopper marketing programs, POS, coupons, or retailer-specific marketing support.
Experience supporting new product launches including launch content, creative timelines, samples, sales materials, retailer support, or launch reporting.
Foodservice, culinary, hospitality, or premium food brand marketing experience.
Experience using AI-enabled tools to improve marketing efficiency, content development, analytics, or workflow management.
Experience in a family or privately held business.

Responsibilities

Lead the execution of brand communications across owned and earned channels for our B2C and Foodservice business channels.
Lead social media planning and execution, including briefing agency partners, managing execution, and reporting on results.
Lead influencer and ambassador programs across our B2C and Foodservice business channels, including brief development, creator review, product seeding, content approvals, campaign follow-up, and performance reporting.
Lead website and email marketing planning and execution, including content updates, SEO/GEO, and monthly email content.
Lead the planning and execution of event marketing, including planning, marketing material creation, product samples, on-site support, and post-event follow-up.
Support creative direction for our B2C and Foodservice channel collateral by leading brief development and providing feedback to deliver collateral that is on-brand with a clear message.
Serve as a day-to-day contact for agency partners across social, influencer, website, content, and ambassador.
Track KPIs and campaign learnings to ensure programs align with strategic brand goals, measure effectiveness, and identify optimization opportunities.