Senior Associate Brand Manager - Blue Bunny

Well EnterprisesChicago, IL
$104,295 - $146,013

About The Position

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

Requirements

  • 2-3 years marketing experience with a CPG company.
  • Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
  • Strong attention to detail and excellent organizational skills.
  • Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
  • Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
  • Access and interpret syndicated data to inform fact-based decisions.
  • Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.

Responsibilities

  • Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts
  • Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans
  • Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis
  • Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing
  • Supports IAT communication initiatives across the consumer purchase funnel
  • Responsible to create and develop brand materials used with internal and external stakeholders

Benefits

  • Comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).
  • Eligible employees may also receive an annual incentive bonus based on Company performance.
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