Senior Associate Brand Manager, Content & Connections - Kotex®

Kimberly-Clark • Chicago, IL

3d • $140,320 - $173,360 • Hybrid

About The Position

As a Senior Associate Brand Manager, Content & Connections - Kotex®, you’ll be at the forefront of driving brand growth and consumer connection. This role is perfect for a strategic thinker with a passion for storytelling, digital excellence, and cross-functional leadership. Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity. In this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint.

Requirements

• Bachelor’s Degree in Marketing/Business related field; MBA preferred.
• 5+ years previous business experience; brand management or digital marketing preferred.
• Familiarity with brand development planning, innovation, and creative ideation processes.
• Experience developing digital marketing strategy and activation plans to deliver effective personalization.
• Strong analytical knowledge with ability to analyze results and drive actionable insights.
• Ability to influence and deliver compelling communication.
• Demonstrated positive energy to effectively represent brand internally and externally.
• Must be self-driven, not deadline driven.
• Experience working with cross-functional groups (e.g finance, sales, operations, planning).

Nice To Haves

• MBA preferred.

Responsibilities

• Lead with vision in communications Content & Connections Planner: Help with annual planning and oversee in-year PESO execution across national and retail media, including new brand platform rollout.
• Data & Measurement Lead: Partner with Integrated Media Lead to build a data-driven culture across audience strategy, measurement, and reporting.
• Shopper & Retail Marketing: Own end-to-end strategy, toolkits, and execution across shopper marketing and partner with our digital commerce leads to drive the retail plans.
• Search Strategy Lead: Lead holistic paid and organic search (SEO & AEO), driving performance and optimization.
• Digital & Social Commerce: Own TikTok Shop and Brand Store strategy, execution, and performance.
• Display Media (OLA): Define strategy and lead execution and performance across display.
• Website: Own website strategy, execution, and performance optimization with website team.
• PDPs & Brand Stores: Co-lead strategy and execution with Brand Discovery team for PdP and Brand Store, ensuring best-in-class execution and performance.
• Budget Management: Owner of Advertising & Consumer Promotions budget and mixer.
• Pod Integration: Collaborate cross-functionally to drive more integrated national and retail media plans.
• Website: Consult on website strategy and execution, ensuring alignment to campaign narratives and brand standards.
• Responsible for feedback and guidance on creative assets to ensure brand consistency.

Benefits

• medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior