Senior Associate, Account Based Marketing

DailyPay•Minneapolis, MN

About The Position

DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center. The Sr. Associate, Account Based Marketing (ABM) will be a key driver in expanding our upmarket motion into Large Enterprise (LE) and Strategic segments. Reporting to the Senior Manager, ABM, you will be responsible for scaling our reach by using intent data to identify, engage, and convert in-market buyers. This is a high-impact role focused on turning account and contact signals into actionable sales plays and ensuring our upmarket campaigns drive consistent and measurable pipeline growth. You will serve as the air traffic control for our intent engine, routing high-value signals to the appropriate account owners while supporting the execution of 1:Many campaigns. If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

Requirements

Account Based Marketing fundamentals
Project management skills
Content Marketing basics
Account Research
Sales Collaboration
Data Analysis & Reporting basics
Strong Communication & Collaboration
Bachelor's Degree or equivalent experience
3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation
Highly organized, data-driven and detail oriented
Strong understanding of ABM principles and best practices. (6sense experience is a plus)
Experience executing digital media campaigns
Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
Excellent written and verbal communication skills
Ability to work independently and as part of a team

Nice To Haves

6sense experience is a plus

Responsibilities

Run the Always-On ABM Engine: Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.
Connect Intent to Pipeline: Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
Route Signals to the Right Owners: Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed.
Support Campaign Execution at Scale: Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage.
Maintain ABM Systems & Reporting: Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.