Senior Art Director, Owned & Organic

Rocket Money•Washington, DC

1d•Onsite

About The Position

Rocket Money is seeking a Senior Art Director, Owned & Organic to spearhead the brand identity development and execution. This role involves collaborating with product research teams and drawing learnings from the broader Rocket brand ecosystem to develop an engaging brand identity that supports growth. The scope extends beyond design and visual aspects to include tone and voice. The position will shape CRM, appstore, and landing page strategy, and guide offline advertising and organic presence, grounded in strategy and informed by testing.

Requirements

7+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi channel campaigns
Strong storytelling and communication; comfortable presenting to execs
Strong portfolio across brand identity, design systems, CRM/email design, landing pages, and offline work
Mastery of Figma, familiarity with front-end constraints
Experience managing a small team of designers
Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)
UX/CRO, accessibility, and performance-driven design knowledge

Nice To Haves

Experience in software/consumer brands with heavy organic growth
Motion graphics/video skills
TV/OOH campaign experience

Responsibilities

Lead brand discovery and development through series of research, brainstorm, and test
Integrate brand into CRM and owned properties (performance focused) by creating scalable assets for push notifications and emails for rapid testing
Own performance landing page strategy (mobile & web) by testing designs to unlock high converting templates with reusable components
Contribute to brand driven performance advertising experiments
Own testing and strategy on appstore presence
Support offline advertising with strong brand components
Evaluate and grow organic presence starting with Instagram, Tiktok, and Youtube
Manage a variety of projects with different timelines and deliverables effectively
Define and track metrics that reflect efficacy of our effort in each area you lead and manage