Senior Art Director
About The Position
GTB, part of WPP, is a global precision-marketing agency. This role requires a Senior Art Director with at least 8 years of experience and strong ideation skills for Northwest Dealer Retail marketing. The position is fast-paced and exciting, focusing on innovative messaging, tactics, and strategies to complement Ford products. The work is regional, covering both General Market English and multi-cultural audiences, with a specific emphasis on the Hispanic Market. Marketing efforts center around core vehicle products, leveraging distinct consumer benefits in single vehicle product advertising, regional sales events, professional sports sponsorships, and specialty initiatives. All work is guided by the ability to customize content with specific consumer analytics from the proprietary GTB data platform of Precision Marketing. We are looking for a passionate Creative Ideator/Art Director, a persuasive and charismatic communicator, and a tireless seeker of inspired creativity that motivates action.
Requirements
- 7-8 years agency experience, with a proven track record in leading & managing.
- Experience with leveraging precise consumer analytics in fresh, rewarding executions (assumes understanding of consumer segmentation, and how it impacts the end-product).
- A strong working knowledge of live & post-production plus, Digital & Social.
- An understanding of emerging AI and its uses from a creative perspective.
- Ability to partner with all Agency, inter-departmental teams.
- Have physical and mental requirements to meet the above listed job responsibilities.
- Bachelor’s degree or equivalent experience preferred.
Responsibilities
- Ideate, curate and art direct all needed work.
- Present work internally and possibly, to Dealer clients.
- Perform all duties assumed in The Senior Role.
- Juggle multiple projects at once and meet deadlines.
- Work across Agency lines along with Production, and other Creative entities.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
Number of Employees
501-1,000 employees
