Senior Art Director, Illustration & Motion (Product), Expedia Design

Expedia Group•Austin, TX

8d•$161,000 - $299,000

About The Position

Expedia Group is hiring a Senior Art Director, Illustration & Motion to own the craft of product illustration, iconography, and motion across Expedia’s products. The role is maker-focused: the successful candidate will set visual standards and art direction while also creating the work hands-on. They will partner with product designers, the design system team, and engineers, and develop systems and workflows that scale creative quality. The role creates and maintains icons, pictograms, spot illustrations, animated illustrations, and UI motion for iOS, Android, and web. It also builds scalable asset systems in Figma and code, including libraries, components, documentation, packaging, delivery, implementation, and processes for contributions and asset updates. The position develops AI-assisted and automated production workflows while maintaining craft, brand consistency, and ethical standards. The Senior Art Director collaborates with designers, freelancers, partners, design system teams, and engineers; provides creative direction and feedback; manages projects from concept through delivery; and helps ensure assets are cohesive, accessible, easy to implement, and faithful to design intent. The role is listed for New York, San Francisco, San Jose, Los Angeles (West Hollywood), Chicago, and Austin. The listed total cash ranges vary by location: New York and San Francisco, $187,000–$261,500, with potential to increase to $299,000; Chicago, $161,000–$225,500, with potential to increase to $257,500; Beverly Hills and Austin, $173,000–$242,500, with potential to increase to $277,000. Starting pay depends on factors including location, budget, and the candidate’s knowledge, skills, and experience. Pay ranges may change.

Requirements

A strong portfolio demonstrating product-context illustration and motion work, including icons, pictograms, and UI animation.
Hands-on expertise with illustration and motion tools such as Illustrator, Figma, After Effects, and Rive, or equivalent tools.
Demonstrated experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency, with examples to share.
Systems-thinking experience building or contributing to scalable asset systems, such as icon, illustration, or motion libraries, in Figma, and understanding how assets are implemented in code.
Experience art directing or providing creative feedback to other designers, freelancers, or agencies.
Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes.
Working knowledge of handoff and implementation of illustrated and animated assets across iOS, Android, and web.
Clear communication skills and ability to present work and rationale to cross-functional partners.
Bachelor’s degree in Design, Motion, HCI, User Experience, or a related field, or equivalent experience.
5–10+ years of experience in product design or related disciplines.

Nice To Haves

Experience working directly within a design system, including tokens, variables, and component architecture.
3D skills, such as Blender or Cinema 4D, and experience blending 3D with illustration or motion.
Scripting or tooling skills, such as Python, JavaScript, or Figma plugins, to build automations and asset pipelines.
Experience in travel, consumer marketplaces, or high-volume consumer products.
Video editing and sound design experience.

Responsibilities

Create icons, pictograms, spot illustrations, and illustrated system assets for iOS, Android, and web.
Maintain and evolve Expedia’s visual language so assets remain consistent, accessible, and scalable.
Design UI animations, micro-interactions, and animated illustrations that add clarity and delight.
Prepare assets and motion specifications for accurate engineering implementation, including through Lottie, Rive, or native animation.
Review builds and provide feedback to ensure the shipped experience matches the design intent.
Design and maintain scalable systems for icons, pictograms, illustration, and motion, with clear structure, naming, tokens, and versioning.
Build organized Figma libraries and components that help designers find, use, and customize assets.
Partner with design system and engineering teams to define asset packaging, delivery, and implementation across platforms, such as icon fonts, SVG pipelines, asset catalogs, and animation files.
Create documentation and guidelines for consistent asset adoption, and establish processes for contribution, updates, and deprecation.
Build repeatable AI-assisted workflows for illustration, iconography, and motion production while maintaining quality.
Evaluate, adopt, and teach new AI tools; establish quality, brand, and ethical standards for their use.
Automate repetitive production tasks such as asset generation, variations, exports, QA, and Figma-to-code handoff.
Provide art direction and critique to designers, freelancers, and partners to maintain cohesive, high-quality work.
Translate product and brand goals into clear creative direction.
Manage multiple projects from concept through delivery.