Senior Art Director, Illustration & Motion (Product), Expedia Design

Expedia•Chicago, NY

About The Position

At Expedia Group, the Senior Art Director, Illustration & Motion owns the craft of product illustration, iconography, and motion across Expedia products. This is a hands-on role: the person sets visual standards and art direction while also creating assets. They partner with product designers, the design system team, and engineers to build scalable systems and workflows that maintain quality across iOS, Android, and web. The role creates and maintains icons, pictograms, spot illustrations, illustrated system assets, UI animations, micro-interactions, and animated illustrations. It also establishes scalable Figma and code-based asset systems, documentation, implementation workflows, and AI-assisted production practices. The position provides creative direction and critique to designers and external partners, and manages multiple projects from concept through delivery. Success means delivering a cohesive and recognizable visual asset system; making assets easy to find, use, and implement in Figma and code; ensuring polished motion ships as designed; increasing high-quality production through AI-enabled workflows; and preserving creative quality as production scales.

Requirements

A strong portfolio demonstrating illustration and motion work in a product context, including icons, pictograms, and UI animation.
Hands-on expertise with illustration and motion tools such as Illustrator, Figma, After Effects, or Rive, or equivalent tools.
Demonstrated experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency, with examples available to share.
Experience building or contributing to scalable asset systems, such as icon, illustration, or motion libraries, in Figma, and understanding how assets are implemented in code.
Experience art directing or providing creative feedback to other designers, freelancers, or agencies.
Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes.
Working knowledge of handoff and implementation of illustrated and animated assets across iOS, Android, and web.
Clear communication skills and ability to present work and rationale to cross-functional partners.
Bachelor’s degree in Design, Motion, HCI, User Experience, or a related field, or equivalent experience.
5–10+ years of experience in product design or related disciplines.

Nice To Haves

Experience working directly within a design system, including tokens, variables, and component architecture.
3D skills, such as Blender or Cinema 4D, and experience combining 3D with illustration or motion.
Scripting or tooling skills, such as Python, JavaScript, or Figma plugins, for building automations and asset pipelines.
Experience in travel, consumer marketplaces, or high-volume consumer products.
Video editing and sound design experience.

Responsibilities

Create icons, pictograms, spot illustrations, and illustrated system assets for iOS, Android, and web.
Maintain and evolve the visual language to keep assets consistent, accessible, and scalable.
Design UI animations, micro-interactions, and animated illustrations that add clarity and delight.
Prepare assets and motion specifications for accurate engineering implementation, including formats such as Lottie, Rive, and native animation.
Review product builds and provide feedback to ensure the shipped experience matches design intent.
Design and maintain scalable systems for icons, pictograms, illustration, and motion, including structure, naming, tokens, and versioning.
Build organized Figma libraries and components that help designers find, use, and customize assets.
Partner with design system and engineering teams to define how assets are packaged, delivered, and implemented in code across platforms.
Create documentation and guidelines, and establish processes for asset contributions, updates, and deprecation.
Build repeatable AI-assisted workflows for illustration, iconography, and motion production while maintaining quality.
Evaluate, adopt, and teach AI tools, setting quality, brand, and ethical standards for their use.
Automate repetitive production tasks such as asset generation, variations, exports, quality assurance, and Figma-to-code handoff.
Provide art direction and critique to designers, freelancers, and partners to maintain cohesive, high-quality work.
Translate product and brand goals into clear creative direction.
Manage multiple projects from concept through delivery.