Senior Architect - Salesforce

Wawanesa Insurance•Edmonton, AB

8d•CA$120,000 - CA$160,000•Hybrid

About The Position

As a Senior Architect, you will be the technical authority on the Salesforce ecosystem and CRM-driven member, advisor, and broker experiences. This role leads architectural design, integration, and technology direction for Financial Services Cloud, Marketing Cloud, Sales Cloud, Experience Cloud, Agentforce, and the underlying Salesforce Platform. Responsibilities include developing technology roadmaps, architecture standards, and principles aligned with business objectives, while ensuring solutions align with Wawanesa's approved architecture, enterprise standards, and existing technology landscape. The role remains technically engaged in delivery, validating designs in code, building reference implementations, and conducting implementation reviews alongside the delivery team.

Requirements

10+ years in full lifecycle Salesforce solution design; 5+ years in a Salesforce architecture role, preferably in a mid-to-large enterprise.
Bachelor's degree in computer science, a related analytical discipline, or equivalent experience.
Significant Salesforce architecture and development experience leading large-scale, multi-cloud enterprise programs.
Expert-level proficiency in Apex, Lightning Web Components (LWC), Flows, SOQL/SOSL, and declarative automation, capable of implementing, debugging, and optimizing production code.
Deep expertise in Financial Services Cloud, including FSC data models, Interaction Summaries, Action Plans, and regulated-industry use cases.
Advanced Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript/SSJS, MC Connect, and cross-cloud data synchronization.
Strong Sales Cloud and Salesforce Platform skills, including data modeling, sharing/security, automation strategy, and large-data-volume design, plus hands-on OmniStudio experience (OmniScripts, FlexCards, DataRaptors, Integration Procedures).
Proven experience designing and developing integrations using REST/SOAP APIs, MuleSoft or equivalent middleware, Platform Events, Change Data Capture, and event-driven patterns, and designing AI-assisted workflows using Agentforce or equivalent platforms (orchestration patterns, prompt engineering, responsible AI practices).
Working knowledge of data governance, security models, OAuth, and SSO and strong Salesforce DevOps fluency, including Git-based source-driven development, CI/CD, sandbox strategy, and tools such as Gearset or Salesforce DevOps Center
Proven track record establishing architecture standards that address scalability, availability, security, cost, and technical debt, and strong understanding of CRM operating models and how technology choices affect customer experience, advisor and broker efficiency, and reporting.
Salesforce Certifications are required.

Nice To Haves

experience in a regulated industry
experience integrating Salesforce with other plaforms
experience implementing, configuring, and integrating enterprise commercial off-the-shelf software.

Responsibilities

Develop and maintain current and target state architecture models across Business, Application, Data, and Technology domains, with a primary focus on the Salesforce ecosystem and CRM-driven customer engagement solutions.
Lead architecture for Financial Services Cloud, including FSC data models, Interaction Summaries, Action Plans, household and relationship management, onboarding, KYC, and advisor experience.
Lead the design of Marketing Cloud solutions, including Journey Builder, Automation Studio, Email Studio, Contact Builder, MC Connect, and cross-cloud data synchronization for direct-to-member, advisor, and broker engagement.
Define Sales Cloud architecture and Salesforce Platform foundations, including data modeling, sharing and security, declarative-vs-programmatic strategy, governor-limit-aware design, and platform governance.
Lead the design of AI-driven experiences using Agentforce, collaborating with Domain Solution Architects to deliver intelligent automation, agent assistance, and conversational experiences integrated with the Salesforce platform.
Design complex integrations between Salesforce, MuleSoft, AWS services, and enterprise and third-party systems (core insurance, content management, marketing, and custom APIs) using REST/SOAP APIs, Platform Events, Change Data Capture, and event-based patterns.
Build reference implementations in Apex, Lightning Web Components (LWC), Flows, and OmniStudio to validate patterns and resolve complex technical problems.
Ensure solutions support cross-platform reporting, CRM and marketing KPIs, service metrics, and customer interaction analytics.
Gather solution architecture requirements from business and IT stakeholders, and identify non-functional requirements including scalability, availability, security, resilience, cost optimization, and operational supportability.
Evaluate alternative approaches, develop target state architectures, and provide architectural direction to delivery teams, ensuring solutions align with enterprise standards, Salesforce Well-Architected guidance, and non-functional requirements.
Establish and maintain architecture standards, reusable patterns, design and coding standards, and frameworks. Participate in design sessions and code reviews.
Develop enterprise technology roadmaps for the Salesforce ecosystem aligned with business and IT strategies, and perform other duties as assigned.