Analyst- Social Execution & Channel Management Marketing
About The Position
American Express Global Commercial Services (GCS) is a B2B solutions provider for businesses and corporations. The B2B Brand & Demand Strategy team produces insight-driven marketing that showcases the value of American Express to business customers. The Senior Analyst, Social Execution & Channel Management supports the execution, optimization, and day-to-day management of American Express Business social channels. The role executes social-first content strategies, manages channel performance, and uses data-driven insights to strengthen audience engagement and support enterprise marketing priorities. The position works with cross-functional teams and agency partners to turn business priorities into compelling social content, optimize channel performance through analytics, and contribute to the evolution of the Amex Business social presence. Content and channel work must meet brand standards, compliance requirements, reputational risk guidelines, governance requirements, and business timelines.
Requirements
- At least 3 years of relevant experience in social media, digital marketing, content strategy, or related marketing fields.
- Strong understanding of social media platforms, experience supporting brand social channels, and knowledge of platform best practices.
- Strong analytical skills, including interpreting performance data, identifying actionable insights, and translating learnings into recommendations.
- Highly organized, with the ability to manage multiple projects and priorities in a fast-paced, highly matrixed environment.
- Excellent written and verbal communication skills.
- Collaborative approach and strong relationship-building skills, with experience working across cross-functional teams and agency partners.
- Curiosity and initiative, with an interest in emerging social trends, audience behaviors, and evolving platform capabilities.
Nice To Haves
- Experience developing social content and supporting integrated marketing campaigns for B2B, small business, or enterprise audiences.
Responsibilities
- Manage Amex Business organic social channels day to day, including publishing, feed curation, content pacing, and community management.
- Execute social-first content and campaign strategies across LinkedIn, Instagram, Facebook, and emerging platforms to support business initiatives and product launches.
- Partner with Product, Brand, Go to Market, Enterprise Social, and agency partners on product launches, campaigns, and key moments through organic social.
- Collaborate with agency partners on content development, creative execution, community management, reporting, and continuous optimization.
- Lead the end-to-end social content approval process by coordinating cross-functional reviews and managing approval workflows.
- Monitor channel performance, develop recurring reports, and turn insights into actionable content and channel recommendations.
- Identify content strategy optimization opportunities using audience behavior, platform best practices, competitive activity, and emerging social trends.
- Support social planning and intake processes by tracking upcoming business priorities and ensuring timely editorial calendar execution.
- Ensure social content complies with brand standards, compliance requirements, and reputational risk guidelines before publication.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, including for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
