Senior Analyst, SEO
About The Position
KINESSO is a technology-driven performance marketing agency focused on providing actionable growth for its partners and clients. They leverage capabilities in optimization, analytics, AI, and experimentation. KINESSO is a collective entity formed from Matterkind, Reprise, P3, and Kinesso, aiming to be the most powerful delivery engine in the industry. Their offerings span performance marketing, data, and technology, with a deep understanding of consumer behavior to provide end-to-end planning and optimization, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. The company operates in over 60 countries with more than 6,000 employees.
Requirements
- 2+ years of experience in SEO or relevant function, i.e., SEM
- Familiar with multiple keyword research, reporting, and link building tools
- Understanding of why certain search results appear for various keywords
- Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools
- Comfortable with platforms including Adobe Analytics or Google Analytics
- Expertise with Microsoft Excel, Word, and PowerPoint
- Excellent research, writing, and presentation skills with an attention to detail
- Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
Nice To Haves
- Ability to multitask and handle other duties as assigned
- Understanding of basic web development technologies with an understanding of HTML
- Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
- Knowledge of eCommerce SEO concepts
- Ability to develop interpersonal relationships across client and team
- Experience with project management tools is a plus
Responsibilities
- Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
- Lead technical site analysis, competitive analysis, and content audits
- Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
- Prioritize tasks based on their likely effectiveness and ability to be implemented
- Present findings and back up recommendations with hard data
- Identify problems and form solutions for problems that can arise in reporting
- Develop content recommendations and technical analysis presentations
- Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
- Work with creative and development teams to ensure proper implementation of SEO recommendations
- Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
- Decide upon final keyword lists with minimal supervision
- Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
- Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
- Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
- Present new tools and summarize industry articles to the internal team
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
