Senior Analyst, Search Measurements and Analytics

CarMax • Richmond, VA

7d • $88,400 - $132,600 • Onsite

About The Position

The Senior Analyst, Search Measurements and Analytics owns measurement, analysis, and causal inference for CarMax’s paid search programs, which support both vehicle sales and vehicle sourcing. The role determines whether results are caused by paid search rather than merely correlated with it, and provides rigorous, data-backed recommendations for investment and optimization. Working with a Senior Manager and a small team of analysts, the position has substantial autonomy and informs decisions made by media activation, planning, and program leads.

The analyst prioritizes an analytics backlog; designs and interprets experiments; builds trusted data foundations, models, and dashboards; develops monthly marginal return on investment (mROI) curves to inform budgets; and independently evaluates agency reporting. The role also contributes to portfolio-level budget allocation and channel strategy, and partners with media planners and program leads on cross-channel measurement, including media mix modeling, multi-touch attribution, and incrementality testing. The position is based at the CarMax Midtown Office / Technology Innovation Center in Richmond, Virginia, and is onsite four days per week. Sponsorship is not available.

Requirements

• At least 3 years of experience in an analytical role, preferably in marketing analytics, media analytics, or another data-rich performance marketing environment.
• Strong SQL and Python (pandas) skills for querying, transforming, and modeling large datasets.
• Applied experience designing experiments, including hypothesis testing, significance and power analysis, sample size estimation, and causal inference methods such as geo holdouts and synthetic controls; ability to assess whether results are meaningful.
• Familiarity with marketing measurement methodologies such as incrementality testing, media mix modeling, or multi-touch attribution.
• Experience building and maintaining reports or dashboards in a BI tool such as Tableau, Looker, or similar.
• A track record of turning ambiguous data into specific, actionable recommendations and communicating them clearly to analysts and executives.
• Bachelor’s degree in a quantitative field such as statistics, economics, math, or marketing analytics, or equivalent practical experience.
• Ability to consistently deliver at a high level on the role’s responsibilities.

Nice To Haves

• Experience with paid search or bid management platforms such as Google Ads, Microsoft Ads, or SA360.
• Experience using GenAI tools to speed up analysis or automate reporting.
• Experience collaborating with cross-functional teams, including external media agencies.

Responsibilities

• Own and prioritize an analytics backlog covering testing, research, and measurement priorities.
• Design and execute incrementality tests, holdout experiments, and pre/post analyses to assess the impact of paid search spend.
• Build and maintain data foundations, statistical models, and dashboards that provide leadership with a trusted view of channel performance, and explain the underlying methodology.
• Build monthly mROI curves and translate diminishing-returns analysis into budget recommendations.
• Independently validate agency-delivered analysis and reporting, pressure-test findings, and set quality expectations for agency partners.
• Translate ambiguous business questions into structured analyses and specific recommendations.
• Contribute to portfolio-level budget allocation and channel strategy discussions.
• Partner with media planners and program leads on cross-channel measurement and how paid search fits into CarMax’s broader measurement approach, including MMM, multi-touch attribution, and incrementality testing.

Benefits

• May be eligible for bonus and equity.
• Paid sick time for eligible full-time hourly or commission/incentive-eligible associates: up to 48 hours per year, accrued per pay period.
• Vacation time for eligible full-time hourly or commission/incentive-eligible associates: 80 to 200 hours per year after a 90-day waiting period, depending on years of continuous service.
• Six paid scheduled holidays per year plus one floating holiday for eligible full-time hourly or commission/incentive-eligible associates; holiday premium pay may apply when working on a scheduled holiday due to business need.
• Full-time salaried associates receive paid time away with no specified limit as needed for sick time, vacation, bereavement, jury duty, holidays, and floating holiday, subject to manager approval.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior