Senior Analyst, Search Measurements and Analytics

CarMax • Richmond, VA

5d • Onsite

About The Position

The Senior Analyst, Search Measurement and Analytics owns measurement, analysis, and causal inference for CarMax’s paid search programs, covering vehicle sales and vehicle sourcing. The role determines whether paid search results are caused by advertising rather than merely correlated with it, and provides rigorous, defensible analysis to guide investment and strategy. Working with a Senior Manager and a small analyst team, the analyst has significant autonomy and informs decisions made by media activation, planning, and program leads.

The position includes designing and interpreting tests, independently validating agency-reported results, translating ambiguous business questions into recommendations, and developing trusted data foundations, statistical models, and dashboards. The analyst also contributes to monthly mROI curve builds, budget recommendations, portfolio-level allocation, and cross-channel measurement discussions involving methods such as media mix modeling, multi-touch attribution, and incrementality testing. The position is onsite in Richmond, Virginia, four days per week. Sponsorship is not available.

Requirements

• At least 3 years of experience in an analytical role, preferably in marketing analytics, media analytics, or a data-rich performance marketing environment.
• Strong SQL and Python (pandas) skills for querying, transforming, and modeling large datasets.
• Applied experience designing experiments, including hypothesis testing, significance and power analysis, sample size estimation, and causal inference methods such as geo holdouts and synthetic controls; ability to assess when results are meaningful.
• Familiarity with marketing measurement methodologies such as incrementality testing, media mix modeling, or multi-touch attribution.
• Experience building and maintaining reports or dashboards in a BI tool such as Tableau, Looker, or similar.
• A track record of turning ambiguous data into specific, actionable recommendations and communicating them clearly to analysts and executives.
• Bachelor’s degree in a quantitative field such as statistics, economics, math, or marketing analytics, or equivalent practical experience.
• Ability to consistently deliver at a high level on the role’s responsibilities.

Nice To Haves

• Experience with paid search or bid management platforms such as Google Ads, Microsoft Ads, or SA360.
• Experience using GenAI tools to accelerate analysis or automate reporting.
• Experience collaborating with cross-functional teams, including external media agencies.

Responsibilities

• Own and prioritize an analytics backlog across testing, research, and measurement, establishing a clear and defensible sequence of work.
• Design and execute incrementality tests, holdout experiments, and pre/post analyses to isolate the impact of paid search spending.
• Build and maintain data foundations, statistical models, and dashboards that provide leadership with a trusted view of channel performance, and explain the methodology behind them.
• Build monthly mROI curves and translate diminishing-returns analysis into budget recommendations.
• Independently validate agency-delivered analysis and reporting, pressure-test findings, and set expectations for agency quality.
• Translate ambiguous business questions into structured analyses and specific recommendations.
• Contribute to portfolio-level budget allocation and channel strategy discussions.
• Partner with media planners and program leads on cross-channel measurement questions, including paid search’s role in broader approaches such as MMM, multi-touch attribution, and incrementality testing.

Benefits

• Paid sick time.
• Paid vacation time.
• Paid scheduled holidays and a floating holiday.
• Holiday Premium Pay for eligible associates who work on a scheduled holiday due to business need.
• Full-time salaried associates have paid time away as needed for sick leave, vacation, bereavement, jury duty, holidays, and floating holidays, subject to manager approval.
• May be eligible for bonus and equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior