Senior Analyst, Product Marketing - Content Analyst

Walmart•Los Angeles, CA

3d•$84,000 - $156,000•Onsite

About The Position

The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.

Requirements

Experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
Direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
Excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
Bachelor’s degree in business, technology, communications, or related area.
2 years’ experience in eCommerce, retail operations, or related area.
2 years’ experience in SQL, Python, or Looker.
Advanced Excel skills.

Nice To Haves

Experience with programming En Español content and/or Spanish speaking is a plus.

Responsibilities

Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
Track and optimize all WF+ content priorities across the service.
Make recommendations on carousels and storefront optimization to reduce friction for the audience.
Test and analyze data to support the success of the programming strategy.
Collaborate on programming best practices and strategies.
Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
Familiarity and interest in AI to help support and optimize content scheduling and discovery.
Execute special projects including back-up scheduling for our FAST Channels.