Senior Analyst, Content Marketing

Salesforce•Indianapolis, IN

About The Position

At Salesforce, our product marketers craft inspirational stories and deliver content that moves people — from first click to closed deal. We develop messaging, campaigns, digital programs, and experiences that drive pipeline and win customers. This role sits at the center of that engine, supporting Agentforce Service and Field Service. We're looking for a self-starting, team-oriented content marketing professional who is a maker at heart. This is a generalist role embedded in the Agentforce Service PMM team: someone who loves wearing many hats, thrives across channels, and is eager to build their skills across a wide range of marketing work. You'll have broad exposure across digital, social, campaigns, content, and events. You'll write, publish, edit, and distribute content that speaks to service and customer experience buyers. One day you're authoring an SEO article about AI-powered service; the next you're editing a social post or publishing a landing page in Page Builder. If you're energized by variety, have the get-it-done confidence to pick up new projects even in the face of ambiguity, and want to grow your skills across digital, social, campaigns, and content — this role is for you.

Requirements

2–4 years of background in content marketing, digital marketing, or a closely related role
Strong writing, editing, and proofreading skills across formats and audiences
Hands-on experience with a web content management system (WEM/CMS/Page Builder experience strongly preferred)
Proven background authoring content (blog posts, articles, web copy) that performs in organic search and surfaces in AI-generated answers and featured results (SEO, AEO)
Comfort using data and analytics to inform content decisions and contribute to measurable marketing metrics
Proficiency managing or contributing to social media content (organic)
Familiarity with AI tools (e.g., Gemini, Claude, Slackbot) to accelerate content production
Ability to manage multiple projects simultaneously and collaborate effectively across teams

Nice To Haves

Video editing skills and background producing content for social or web (strong plus)
Background in B2B SaaS or enterprise technology marketing, including familiarity with Salesforce products or other SaaS platforms
Familiarity with review platforms such as G2, TrustRadius, or Gartner Peer Insights — and how they factor into buyer research and content strategy
Familiarity with marketing automation, analytics, and social media management platforms
A winning attitude that inspires optimism and a desire to always be learning

Responsibilities

Author SEO articles and web content that drives organic traffic and supports our AIO strategy
Write and edit copy across channels — web, social, email, campaign assets, and more
Publish content directly in Page Builder (WEM/CMS experience required); manage the end-to-end publishing workflow
Support campaign and ABM execution by developing content deliverables — think one-pagers, landing page copy, nurture emails, and targeted assets — in close partnership with PMM and campaign strategists
Contribute to event marketing efforts, including pre/post event content and on-site support as needed
Monitor social performance and contribute ideas to improve engagement
Support digital marketing initiatives including landing pages, paid content, and web updates
Edit video content for social, web, and campaigns (strong plus)
Collaborate with creative and production teams to deliver polished, on-brand multimedia assets
Work closely with demand gen, campaigns, digital, product marketing, and events teams
Be a nimble, reliable contributor who can pick up work across the marketing org as priorities shift
Support agency and freelance relationships as needed
Use performance data and SEO insights to inform content decisions
Help track and report on content impact across owned channels
Assist with competitive and audience research to surface content opportunities