Senior Analyst, Product Marketing - Content Analyst

Vizio Services • Los Angeles, CA

1d • Hybrid

About The Position

The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.

Requirements

• Experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
• Direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
• Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
• Excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
• Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
• Bachelor’s degree in business, technology, communications, or related area OR 2 years’ experience in eCommerce, retail operations, or related area.
• 2 years’ experience in SQL, Python, or Looker.
• Advanced Excel skills.

Nice To Haves

• Experience with programming En Español content and/or Spanish speaking is a plus.

Responsibilities

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for our FAST Channels.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior