Senior Analyst - Paid Search Marketing
About The Position
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth team within U.S. Consumer Marketing is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in a highly competitive landscape. The Senior Analyst, Paid Search will own the end-to-end Paid Search strategy, execution, forecasting, and performance for a portfolio of American Express Card products. As the primary owner for the portfolio, this role will partner across Marketing Execution, Enablement, Legal & Compliance, Analytics, Product Marketing, and other stakeholders to bring key business initiatives to market, optimize performance, and drive business growth. We are currently hiring two Senior Analysts for the Paid Search team. One role will primarily support the Proprietary Card portfolio, while the second role will primarily support the Co-brand Card portfolio (Delta, Hilton, and Marriott). Both positions offer end-to-end portfolio ownership and will play a critical role in shaping Paid Search strategy, performance, and business outcomes across one of American Express' largest acquisition channels. This is an exciting opportunity for a performance marketer who enjoys balancing strategic thinking, data-driven decision making, and flawless execution while driving meaningful business results.
Requirements
- Performance marketer who enjoys balancing strategic thinking, data-driven decision making, and flawless execution while driving meaningful business results.
Responsibilities
- Own the end-to-end Paid Search strategy, execution, forecasting, and performance for a portfolio of American Express Card products.
- Partner across Marketing Execution, Enablement, Legal & Compliance, Analytics, Product Marketing, and other stakeholders to bring key business initiatives to market, optimize performance, and drive business growth.
- Shape Paid Search strategy, performance, and business outcomes across one of American Express' largest acquisition channels.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
