Senior Analyst (Media Buying / Planning)

ChukMedia•New York, NY

23d•$65,000 - $75,000

About The Position

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems. ABOUT VAYNERMEDIA VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. We are seeking a Senior Associate to join our Analytics team. The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition. Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams shape that data into a larger story. We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment.

Requirements

2-3 years agency experience as a Media Buyer (Activation, Investment)
Successful experience working within a collaborative team dynamic
Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Experience across buying/biddable platforms in any of the following: Social: Facebook/Instagram TikTok, Snapchat, Pinterest, LinkedIn, X
Google: YouTube, Search (Bing is a nice plus), Display, Shopping
Experience working with analytics, attribution and measurement systems. Including but not limited to: Google Analytics MOAT/IAS/Double Verify Nielsen/Millward Brown/Oracle Measurement
An empathetic, patient and collaborative spirit that fosters a positive day-to-day experience for their teammates.
You live for today’s digital & mobile consumer, driven, and hungry to succeed and always looking to learn more.
Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.

Nice To Haves

Any Additional Experience in the following a plus: Amazon (AMS, Amazon DSP, AMG), Instacart, Walmart Connect, DOOH, any other e-retailer channels

Responsibilities

Oversee Media Analysts, providing leadership, mentorship, vision and technical expertise.
Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
Collaborate with Media Managers/Directors to create and present sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
Partner with media leads and internal client service teams to manage, nurture and develop client relationships.
Develop and deliver client-facing campaign reports to showcase performance, new business opportunities, and storytelling: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are highlighted.
Manage ad technology vendors needed to execute specific campaign work.
Maintain relationships with platform reps and identify the best strategies and tactics across channels for our clients. Also work with those platform reps to identify and pursue relevant beta/alpha opportunities
Collaborate across disciplines to craft best-in-class, holistic digital media strategies rooted in driving tangible business outcomes for large brands.