Media Buying and Monetization Specialist

MarketWise•Baltimore, MD

1d•Remote

About The Position

This role is for a seasoned media buyer and growth marketer who can build a massive audience, deepen engagement, and turn attention into revenue. The ideal candidate thrives on identifying scalable opportunities for list growth, retention, and monetization, with a proven track record. They must be able to operate at a strategic level, challenge assumptions, influence decision-makers, and also execute hands-on, comfortable with both high-level strategy and detailed campaign reporting. The company, MarketWise, consists of top-tier financial analysts, world-class copywriters, and marketing strategists. They provide a broad range of independent financial insights, focusing on risk management and contrarian investing, empowering investors with smarter, independent financial decisions. This specific position is a high-caliber media buyer and growth marketer to lead the expansion and monetization of Money & Megatrends, a flagship free e-letter and important new franchise. This is an individual contributor role, not a management position, requiring self-sufficiency and the ability to drive results independently with available resources (creative support, tools, data, internal stakeholders). The environment is direct, high-performance, and rewards intellectual confidence, requiring the ability to advocate for strategy and manage up effectively.

Requirements

Deep, hands-on experience in paid media buying across multiple channels — this is a non-negotiable core of the role
A strong track record in managing significant media budgets and optimizing toward subscriber acquisition or lead generation KPIs
Fluency in media buying platforms (Meta, Google, native networks, etc.) and a sharp eye for testing creative and offer combinations
Experience in direct response or performance marketing environments where ROI accountability is king
Proven experience building and scaling email lists through a mix of paid and organic acquisition strategies
A clear understanding of how to monetize audiences through conversion funnels, upsell paths, and retention strategy
Fluency in testing and performance optimization across landing pages, opt-in funnels, onboarding sequences, and email campaigns
Strong instincts around messaging, audience psychology, and what drives conversion at scale
An analytical mindset: you live in the data and use it to drive decisions, not just report on them
Intellectual confidence: you push back, challenge assumptions, and advocate for your point of view, even in rooms with strong personalities
Entrepreneurial self-sufficiency: you don’t need a team to execute, and you’re comfortable being hands-on across multiple workstreams
Creative curiosity: you think outside the box, bring fresh ideas, and look for angles others miss
Excellent collaboration skills: you can work cross-functionally with editorial, copy, analytics, and acquisition teams and get things done through influence, not authority
Comfort with high expectations: this is a high-performance environment with direct, candid feedback. You’ll thrive here if you value that kind of culture

Nice To Haves

A deep understanding of financial markets and investment publishing

Responsibilities

Own and execute media buying across paid channels — native, display, social, and search — with a focus on efficient, scalable subscriber acquisition
Develop and manage acquisition funnels across paid, organic, affiliate, partnership, and internal channels
Continuously test and iterate on creative, copy, targeting, and landing page variables to improve conversion rates and reduce CPA
Identify and capitalize on new channel opportunities before they become obvious to the market
Own key growth metrics: subscriber growth, opt-in conversion, engagement, revenue per subscriber, earnings per click, and downstream paid conversion
Shape the growth strategy for Money & Megatrends and actively contribute to decisions around positioning, audience development, and monetization architecture
Think beyond acquisition — connect list growth to engagement strategy, retention, upsell paths, and long-term franchise value
Challenge assumptions, bring data-driven points of view, and push the strategy forward even when that means disagreeing with the room
Partner with creative teams on landing pages, email campaigns, lead magnets, onboarding sequences, and promotional assets
Leverage AI tools, automation, and modern marketing systems to increase speed, reduce manual lift, and improve testing velocity
Analyze performance data with rigor, identify what’s working and what’s not, and translate insights into clear next steps
Be willing to get into the weeds — pull data, build reports, QA campaigns, and own the details — while keeping an eye on the bigger picture

Benefits

Real ownership and visibility in a high-impact growth role
A highly collaborative environment with elite talent across editorial, copy, and marketing
An entrepreneurial culture that values speed, initiative, creative thinking, and performance
Access to AI tools, modern marketing systems, and strong internal resources
Competitive salary range starting between $130,000 - $170,000, commensurate with experience
Performance bonuses
Meaningful long-term career growth opportunities
Comprehensive benefits package including health, dental, and vision insurance
401k match
12 paid company holidays
Remote flexible environment for candidates outside the Baltimore-DC area