Media Planning and Buying Manager

Procter & Gamble•Cincinnati, OH

5d•$85,000 - $122,200

About The Position

We are currently looking for a collaborative individual with a bias towards action to join our Feminine Care Media team in Cincinnati, Ohio. The media planning and buying manager will be part of the expanding Fem Care media team including a media director, strategic media planners, digital media strategist, media analysts and traders/buyers within the broader North America Fem Care organization. The media team will work closely with the brand and creative teams to build and execute strategies to bring to life our brand purpose and business goals for our Always, Tampax, Always Discreet and This is L brands. The media planning and buying manager will be accountable for leading the strategic and tactical media plans for the Fem Care brands and collaborating with the planners and strategists as an integrated team to deliver flawless execution. As the Fem Care media planning and buying manager, you will: Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels Leverage industry planning tools and data to conduct audience identification analysis and scenario planning. Evaluate existing and emerging media opportunities and bring forward recommendations /POVs. Be responsible for tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics Present campaign recaps and insights to brand teams Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth. Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs. Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans The Ideal Candidate We are looking for driven individuals with a bias for action who: Collaborate and are comfortable working as part of a team and on individual projects Display outstanding ability to think creatively and identify and resolve problems Possess excellent analytical, organizational, project management and time management skills. Are self-assured and composed to drive influence with more senior individuals across the business Are self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications. Are data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results. Communicate effectively and leverage verbal and visual communication to drive action. Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.

Requirements

1+ years of experience executing holistic paid digital media campaigns in social media platforms
1+ years of strategic media planning experience
Experience leveraging data to provide ongoing actionable insights into campaign performance
Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
Proficient in Microsoft Office

Nice To Haves

2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)
2+ Years Agency Experience working with clients who have significant national advertising
Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
Understanding of analytics tools (e.g. Google Analytics)
Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.

Responsibilities

Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels
Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.
Evaluate existing and emerging media opportunities and bring forward recommendations /POVs.
Be responsible for tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels
Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics
Present campaign recaps and insights to brand teams
Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

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