Senior Analyst, Marketing Planning and Strategy

Walmart•Bentonville, AR

2d•$70,000 - $130,000•Onsite

About The Position

We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces. The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility. This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team’s SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions. By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or related field, or equivalent work experience.
5+ years of SEO experience, with a strong focus on technical SEO, content optimization, analytics, and organic growth.
Hands-on experience with A/B testing, SEO experimentation, landing page testing, or conversion rate optimization.
Ability to build test hypotheses, define success metrics, interpret results, and translate findings into scalable SEO recommendations.
Strong understanding of crawlability, indexability, canonicalization, structured data, internal linking, metadata, site architecture, JavaScript SEO, page speed, and mobile usability.
Strong understanding of how featured snippets, AI Overviews, conversational queries, local results, and answer-driven search experiences are changing organic search behavior.
Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Adobe Analytics, BrightEdge, seoClarity, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, Tableau, or similar platforms.
Experience with CMS platforms such as WordPress, AEM, or enterprise content management systems.
Working knowledge of HTML, CSS, JavaScript, structured data, and web performance principles.
Strong analytical, communication, problem-solving, and project management skills.

Nice To Haves

3+ years of experience in local SEO and multilingual SEO, particularly Spanish-language optimization, is preferred.
Experience optimizing content for AI-influenced search experiences, featured snippets, People Also Ask, local packs, and conversational search queries.
Experience building SEO testing roadmaps across metadata, content templates, internal linking, schema, page layouts, multimodal outputs, and conversion paths.
Experience connecting SEO changes to business outcomes such as sign-ups, applications, lead quality, and completed conversions.
Experience supporting Ecommerce, marketplace, gig economy, logistics, retail, local services, or driver acquisition websites.
Spanish-language SEO experience, including localized metadata, content optimization, hreflang considerations, and regional keyword research.

Responsibilities

Develop and execute SEO and AEO strategies that improve organic visibility, rankings, qualified traffic, and conversions across the website, landing pages, and content.
Optimize content for traditional search and answer-driven experiences by improving page structure, headings, direct-answer formatting, internal linking, schema opportunities, entity clarity, and topical depth.
Identify opportunities to grow visibility across high-intent keywords, conversational queries, featured snippets, People Also Ask, local search, Spanish-language search, and AI-influenced search results.
Partner with Communications and Marketing teams to create SEO/AEO-optimized landing pages and content for key audiences, including Spanish-speaking users, and other multi modal formats like Youtube.
Co-Own an SEO experimentation roadmap focused on identifying which changes drive measurable SEO, AEO, engagement, and conversion growth.
Design and execute A/B tests for title tags, meta descriptions, headings, content structure, answer-first copy (FAQ’s), CTAs, internal links, schema markup, page templates, and landing page layouts.
Define test hypotheses, success metrics, control groups, test groups, measurement windows, and post-test readouts that clearly explain what should be scaled, repeated, or retired.
Partner with Analytics and Engineering to ensure SEO tests are implemented cleanly and avoid issues with crawlability, indexability, canonicals, redirects, duplicate content, or cloaking.
Monitor and report on SEO performance using Google Search Console, BrightEdge, seoClarity, and related tools.
Prepare monthly and quarterly reports connecting SEO activity to business outcomes, including impressions, clicks, CTR, rankings, engagement, conversions, and market-level performance.
Expand keyword and query tracking to include traditional keywords, question-based searches, local terms, Spanish-language queries, branded and non-branded demand, competitor terms, and AEO-relevant topics.
Analyze pages with high impressions but low CTR, declining clicks, weak engagement, or missed conversion opportunities, and translate findings into prioritized recommendations.
Conduct recurring technical SEO audits to identify and resolve issues impacting crawlability, indexability, rankings, site performance, and user experience.
Optimize site architecture, internal linking, URL structure, redirects, canonicals, structured data, XML sitemaps, page templates, and navigation.
Partner with Engineering and Product teams to improve site speed, Core Web Vitals, mobile usability, JavaScript rendering, accessibility, and page experience.
Validate that priority pages are crawlable, indexable, canonicalized correctly, eligible for snippets, and supported by strong internal links.
Collaborate with Communications, Creative, Legal, Product, and Marketing teams to produce helpful, accurate, user-first content that supports SEO, AEO, and conversion goals.
Optimize landing pages and blog content with clear H1/H2/H3 structures, concise answers, FAQs, localized information, eligibility details, and conversion-focused copy.
Identify content gaps using search demand, competitor insights, user questions, local-market trends, Spanish-language opportunities, and AI-search retrieval patterns.
Improve content quality by strengthening expertise signals (E-E-A-T), freshness, readability, fact density, source clarity, and alignment with user intent.
Build strong relationships with Marketing, Communications, Analytics, Engineering, Product, Legal, and external SEO vendors.
Translate complex SEO, AEO, and testing insights into clear recommendations for both technical and non-technical stakeholders.
Manage multiple SEO projects, experiments, reporting cycles, and content optimization initiatives in a fast-paced environment.
Provide guidance to internal teams on SEO best practices, AEO considerations, metadata optimization, technical SEO requirements, and content testing.

Benefits

Competitive pay
Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption expense reimbursement
Surrogacy expense reimbursement
Live Better U (Walmart-paid education benefit program for full-time and part-time associates)