Senior Analyst, Marketing Delivery

TD•Toronto, ON

11d•Onsite

About The Position

The successful candidate will be responsible for end-to-end Targeted campaigns supporting the growing needs of a portfolio within the broader Marketing, Digital, Social and Content group. Marketing, Digital, Social and Content supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Marketing, Digital, Social and Content is a North America centre of excellence located in Toronto, with satellite offices in Ottawa (MBNA brand) and New Jersey (TD Bank America's Most Convenient Bank). It supports most consumer facing TD Bank Group lines of business. Your goal as a part of the Marketing Delivery team is to design, execute and measure performance of campaigns to drive acquisition, retention, engagement across the portfolio. If you are driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible – this is the role for you. Success in this role will be achieved by: Translating key business objectives into insight rich experiments that drive marketing ROI Ensuring execution (i.e., list creation) is done efficiently and with excellence Providing high value post-campaign reporting that derives insights Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.

Requirements

Minimum 2+ years of Salesforce and Marketing Cloud automation experience
Minimum 2+ years of SQL - be capable of understanding and programing SQL code
Solid CRM experience and understanding of marketing campaign concepts and best practices
Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization
Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada
Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
Excellent attention to detail and quality control in execution and deployment
Pragmatic decision maker blending a mix of intellect, experience and street smarts
A profit driven mindset
A passion for campaign analytics
Experience with Agile methodologies and a zest for the agile mindset
A project management mindset to help deliver on time to specifications
Technical and detail oriented

Nice To Haves

Salesforce (2+ years in CDC and MCE)
3+ years SQL experience
2+ years of journey orchestration experience in Financial Services or other regulated industry
2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
Knowledge of Python, Power BI
Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

Responsibilities

Design/execute/measure high impact direct to consumer marketing experiments
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
Work in DataBricks, utilize Python and SQL as the main programing languages
Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC
Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers
Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements
Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits
Oversee journey planning and execution including technical reviews and quality control
Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices
Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices
Manage and segment audience data using the various Marketing Cloud tools (Audience Builder, Data Extensions, API, Filters, Queries, etc.)
Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.)
Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
Build highly dynamic campaigns using HTML and AMPscript
Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
Participate in campaign optimization sessions and support analysis of campaign performance
Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines
Utilize strong project management skills to drive initiatives from conception to completion within established timelines
Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
Execute with excellence
Manage your project pipeline to ensure agreed upon timelines can be met
Maintain a culture of risk management and control, supported by effective processes and sound infrastructure