Senior Marketing Analyst

Ace Hardware•Oak Brook, IL

1d•$88,400 - $110,700

About The Position

The Senior Marketing Analyst provides analytical support and strategic insights to the Consumer Marketing and Ace Rewards teams. This position will work cross functionally with internal business partners to leverage data and insights to aid in developing strategic Marketing campaigns in order to drive traffic and profitable sales for our retailers. In addition, the analyst is responsible for executing and analyzing Ace Rewards customer loyalty, marketing campaigns and interpreting results. Will be responsible for performing in-depth analyses, interpreting results, leveraging industry knowledge and utilizing historical data to turn insights into action. The Senior Analyst will be able to synthesize data and present the insights story, clearly and concisely.

Requirements

5-7 years Marketing / Business Analytics Experience
Bachelor’s degree in marketing Analytics / Data Science, Math/Stats, MBA a plus
Analytical, quantitative and critical thinking expertise – SQL
Alteryx, Databricks experience a plus
Fundamental understanding of key financial / retail metrics
Familiarity with insights and analytic tools and techniques (transactional detail level data, CRM technologies, consumer segmentation/targeting,).
Familiarity with various data sources.
Ability to collaborate and lead effective partner relationships
Proficient with MS Excel, experience with data mining and query tools, BI reporting tools or CRM tools
Self-starter, strong drive, highly motivated to make change and bring about fact driven decisions.
Excellent written / verbal communication skills

Responsibilities

Drive Marketing Strategy and Execution: Works independently with the Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, focus categories and promotional efforts. Partners with Marketing team to understand category and brand performance as well as the impact on growth in market share.
Results/Analysis/Insights: Independently supports analytical needs of business partners by understanding the purpose of the Marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future Marketing efforts. Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports/Dashboards/Automation: Able to create fully automated reports or dashboards to address business needs. Performs deep dive analyses and provides report outs independently. Identifies need for automation of repeat requests. Educates retailers on key drivers of Ace Rewards success utilizing the Ace Rewards scorecards, the RAD and other ADW reporting metrics. Brings new report needs to upper management to drive higher retailer engagement and acceptance.
Data/Tools/Technology: Proficient understanding of data structure, tables and fields. Proficient understanding of data mining and querying tools. Proactively identifies ways to streamline and create data efficiencies with existing technology. Develops time saving report improvements leveraging analytical tools such as Alteryx and Microsoft Power BI. Identifies opportunities for process improvement. Monitors data for accuracy and ensures results are reported accurately and flawlessly.

Benefits

Incentive opportunities, based on role/grade level (company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)
Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10% of total eligible compensation
Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire
Company Car, phone and fuel card are provided for field-based positions
Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review
We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!
Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
Birth/Adoption bonding paid time off
Adoption cost reimbursement
Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
Identity theft protection