Senior Analyst, Marketing Analytics

Major League Baseball•New York, NY

3d•$85,000 - $115,000•Onsite

About The Position

Major League Baseball is seeking a Senior Analyst, Marketing Analytics based in its New York City headquarters. This role will support MLB’s growing marketing analytics and attribution capabilities across the League and Clubs, with a primary focus on Marketing Mix Modeling (MMM), campaign analytics, audience measurement, and broader marketing performance reporting. The position will help scale adoption of marketing measurement capabilities, support strategic decision-making, and improve how marketing effectiveness is measured across the organization. The ideal candidate will possess strong analytical and communication skills, experience working across marketing analytics and performance measurement workflows, and the ability to thrive in a fast-paced, collaborative environment.

Requirements

3+ years of experience in marketing analytics, media analytics, attribution, or related analytical and measurement-focused functions
Deep understanding of Marketing Mix Modeling (MMM) concepts, workflows, and applications
Experience working across campaign measurement, attribution, audience analytics, and marketing performance reporting
Familiarity with paid media ecosystems, digital marketing workflows, and broader MarTech infrastructure
Strong SQL and data analysis skills, with the ability to work across large and complex datasets
Strong quantitative and qualitative analytical abilities
Excellent written and verbal communication skills

Nice To Haves

Experience working with analytics platforms such as Adobe preferred
Understanding of tagging, tracking, and marketing measurement methodologies preferred
Familiarity with baseball and macro trends within the sports and entertainment industry

Responsibilities

Support the continued scaling and operationalization of MLB’s Marketing Mix Modeling (MMM) capabilities across Clubs and League stakeholders
Support broader marketing measurement initiatives spanning attribution, campaign analytics, audience analytics, and performance reporting
Help drive forward-looking attribution and measurement initiatives aimed at better understanding fan engagement, campaign effectiveness, and marketing performance trends
Help support scenario planning, optimization, and testing initiatives across marketing channels and campaigns
Support survey design and measurement initiatives, including control/exposed studies aimed at evaluating marketing effectiveness and campaign impact
Contribute to the ongoing evolution of marketing analytics workflows, tooling, and reporting infrastructure
Partner cross-functionally on measurement strategy, tagging, tracking, and operational initiatives
Create presentations, reporting, and data visualizations that translate complex data into clear, actionable insights and recommendations for stakeholders
Effectively build relationships and collaborate with team members from Clubs and the League Office on projects and initiatives