Senior Analyst – Marketing Analytics

Activision Blizzard, Inc.•Santa Monica, CA

1d•$92,920 - $171,814•Onsite

About The Position

The Mobile Analytics Team is adding a dedicated Sr. Analyst – Marketing Analytics to work directly with our studio partners. As a member of the Mobile Analytics Team, your mission is to put science into decision making. You will work closely with marketing professionals, business stakeholders, and analytics peers to derive meaningful insights and recommendations to improve user acquisition and product marketing.

Requirements

BA/BS degree required with a technical focus (e.g. data science, statistics, mathematics) or equivalent experience.
5+ years of relevant experience in analytics-related work.
Experience working with business partners to create and communicate strategic, actionable takeaways, provide solutions, and expose areas of improvement.
Deep technical skills using SQL to generate data sets - familiarity working in a notebook-based workflow is a plus.

Nice To Haves

Passion for video games.

Responsibilities

Work with mobile marketing and product managers to identify and apply analytics that support user acquisition and retention goals for UA managers and GTM stakeholders.
Partner with product managers, UA managers, and analytics engineers to implement tracking, send signals to marketing vendors, build dashboards and reports, and conduct deep-dive analyses.
Collaborate with user acquisition teams to refine targeting, strengthen signals, answer and resolve attribution questions and develop new tactics and strategies across digital marketing platforms (for example, SRNs and CAPI).
Present marketing analytics insights and results to both technical and non-technical audiences.