Senior Data Analyst, Marketing Analytics

Freshworks•San Mateo, CA

1d•$130,000 - $160,000•Hybrid

About The Position

At Freshworks, we don't just collect data; we use it to build our roadmap. We are looking for a high-impact Senior Data Analyst who can navigate the technical depths of our data lakes but surface with clear, executive-ready insights. This isn't a siloed role. You will be the cross-functional "glue" working between Marketing, IT, Sales Operations, and Senior Leadership. You should be equally comfortable debugging a query as you are explaining ROI trends. You'll have the autonomy to dive deep into the weeds while maintaining the vision to provide high-level summaries that drive our global strategy.

Requirements

4-6 years in a Data Analyst or Business Intelligence role, specifically within Marketing Ops, Sales Ops, or a similar growth-focused environment
Direct experience navigating and extracting data from Salesforce is required
Advanced proficiency in Tableau, Power BI, or a similar visualization suite and ability to leverage AI
You are a wizard in Google Sheets or Excel, capable of building dynamic models that calculate ROI, CAC, and LTV with ease
You possess the "soft skills" to present to Senior Leadership. You can simplify the complex and hold your own when questioned on methodology.
An obsessive attention to detail. You're the person who catches the data discrepancy before anyone else.

Nice To Haves

SQL proficiency is strongly preferred for data extraction and manipulation.
Experience with Databricks is a plus
Familiarity with Python or R is a plus

Responsibilities

With an AI-first mindset, design, build, and maintain high-performance dashboards in Tableau or Power BI that serve as the "single source of truth" for Marketing and Sales performance.
Leverage Salesforce data to audit Tableau/Power BI dashboards and deep dive into customer journey and Closed/Won Opportunities.
Act as a key contributor to the Annual Operating Plan (AOP) process, providing the historical data and predictive modeling necessary to set realistic yet ambitious targets.
Partner with IT or Marketing Operations to ensure data integrity and with Sales/Marketing to understand the "why" behind the numbers.
Translate complex datasets into polished, persuasive slide decks for executive reviews. You don't just present data; you provide recommendations.
Perform end-to-end analysis — from pulling data to building complex ROI models in Google Sheets (or Excel) to measure campaign and channel effectiveness.