Free People Senior Analyst, Digital Marketing & Analytics

Urban Outfitters•Philadelphia, PA

About The Position

Free People is looking for a Senior Analyst to join our Analytics team. The right candidate will be a passionate, curious individual with skills that support data-driven decision making. The Senior Analyst will work closely with the Senior Manager of Customer + Marketing Analytics to analyze rich first-party data and provide fact-based recommendations that support customer acquisition + retention, audience strategies, and marketing channels, developing strategies aimed at driving global growth and supporting topline business goals. This role sits within the Free People Digital Team, which includes digital marketing, digital optimization and strategy, and customer analytics and insights. We collaborate with a wide range of cross-functional teams and leadership across Free People, FP Movement, and URBN to share action-oriented insights and drive the retail business.

Requirements

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
4+ years in an ecommerce, retail, or marketing agency environment analyzing data and translating insights into stories with actionable recommendations
Strong aptitude for parsing through large amounts of data from a variety of sources and distilling insights cohesively
Advanced skills in database query language (SQL/SAS/R or similar)
Advanced Microsoft Excel skills (pivot tables, formulas, etc.)
Ability to be dynamic and flexible in a fast-paced work environment
Clear communication skills with ability to present to non-technical stakeholders
Organizational skills and attention to detail
Strong collaboration skills while also being able to work independently

Nice To Haves

Data visualization tools (Tableau, Microstrategy, Qlik, etc.)
Marketing experience working closely with at least one digital channel (PPC, SEO, display, social, affiliates, email, app push, SMS); preference in the brand outbound space
Digital analytics applications (Google Analytics, Adobe Omniture, etc.) measuring site performance and engagement
Project management experience
Marketing channel testing structures and strategy

Responsibilities

Own end-to-end business analysis (category, product, marketing channel), scoping broad business problems into clear, timely analyses and action-oriented recommendations
Identify trends, risks, and opportunities in customer behavior and marketing performance (e.g. Email, Push, SMS, Social, Search), proactively surfacing insights to stakeholders
Lead as an analytics thought partner to marketing channel owners and cross-functional teams
Own, maintain, and streamline reporting processes, including clean underlying data structures, error-free SQL, and clear data visualizations
Bridge the gap between customer and marketing to keep pulse on customer lifecycle health
Build dashboards and reporting tools that give stakeholders self-serve visibility into key business and marketing metrics
Translate findings into a clear story with strategic recommendations, presenting to both technical and non-technical audiences
Assist in broader analytics project management (data structure integrity, model exploration and maintenance, etc.)