Senior Analyst - Cross Product Marketing
About The Position
American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. Within GCS, the Small Business Marketing Team drives acquisition and customer engagement across Charge Cards, Proprietary Lending, Co-Brand Cards, and Small Business Banking products. The Senior Analyst, Cross Product Marketing will play a critical role in shaping how Small Business Card Members engage with features across the Charge and Credit Card portfolio. This individual will lead end-end strategy and execution of customer engagement initiatives that drive awareness, adoption, and sustained usage of Card features such as Virtual Card, iCAP, AutoPay. This role blends strategic thinking with execution, leveraging data and customer insights to deliver personalized, cohesive customer journeys across email, landing page, and MYCA channels. The Senior Analyst will be instrumental in ensuring Card features are understood as essential tools that help customers utilize their benefits and grow their businesses. The ideal candidate is a digitally savvy marketer who thrives in a highly collaborative environment, energized by driving measurable business impact. This role partners closely with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and agency teams to deliver integrated, high-impact campaigns.
Requirements
- Digitally savvy marketer
- Thrives in a highly collaborative environment
- Energized by driving measurable business impact
Responsibilities
- Lead end-to-end strategy and execution of customer engagement initiatives that drive awareness, adoption, and sustained usage of Card features such as Virtual Card, iCAP, AutoPay.
- Leverage data and customer insights to deliver personalized, cohesive customer journeys across email, landing page, and MYCA channels.
- Partner closely with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and agency teams to deliver integrated, high-impact campaigns.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
